A Tour of the Drip Dashboard


So you’re using Drip for your all of your marketing automation needs. One of the first things you’re gonna have to be able to navigate is the Drip Dashboard.


In this tutorial, I’m gonna give you a tour of that dashboard.


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The Drip dashboard is a great place to get a summary of how you’re email marketing is going. It gives you a lot of useful data, some of which you may or may not be able to use depending on how you set things up.

Now, it’s important for you to understand how this all comes together to make an educated decision on how to best set it up for your business.

The Drip Dashboard

The first thing you’ll see when you log into Drip is this summary graph.

It’ll show you the last month. To change that, select the date range you want to see and then click on Apply. 

You can select a maximum of 1 month.

Here’s what you see in the graph...

The Drip Dashboard

First-time visitors: people who have visited your site for the first time during the selected time frame.

Note: You have to have Drip tracking setup on your site in order to see this. Check out my tutorial on how to setup drip tracking in WordPress.

If you’re not using WordPress, drip has some great info in their knowledgebase on how to set up tracking on whatever platform it integrates with.


Form Opens and Form Closes. This will only work IF you use forms that you create in Drip. If you’re using another system for creating your forms, this will show zero.

I use ThriveLeads and ThriveArchitect, so it doesn’t show that info here.

Cohort subscription rate: the percentage of your first-time visitors that actually become a subscriber.

Cohort conversion rate: the percentage of your new subscribers who convert.

Tracking Conversions

A conversion is an event that you define. See my video on how to set up conversion tracking.

Example: If you have 100 first time visitors and 10 people subscribe to your email list. Your cohort subscription rate will be 10%.

If 2 of those subscribers purchased your eBook, the Cohort conversion rate will be 20%.

How to Track Conversions in Drip

Traffic Sources and Top Performing Pages

Drip Top Traffic Sources

Top traffic sources: This tells the number of unique visitors that come from each traffic source. It also gives the resulting Subscription and conversion rates for each of these sources.

This is valuable data because it allows you to see what’s working for you.

If you notice that YouTube is giving you higher subscription and conversion rates than other traffic sources, you may decide to focus more on YouTube.

Top performing pages: This shows which posts/pages are doing well. Knowing this info is good because you can focus on driving more traffic to those pages.

However, this will only show if you use the built-in Drip forms, which is why I don’t get that data in my dashboard.

QUESTION: How are you using email marketing in your business? Go ahead and leave your answer to this question in the comments area below.

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