Have you already made your first dollar from your blog?
Are you looking for ways to increase that to a part-time income?
In this post, I will share a step by step process for making it happen.
We walked into the house like it was any other day. But this day was different.
As she walked in, my wife saw something that surprised her.
There was a brand new living room set. SURPRISE!
She stood there wondering what was happening.
This was the first time it became real to her. All that time I spent in front of my computer blogging was more than a hobby.
It was actually starting to make money that affected our daily lives.
I went pro.
But how does one make money with a blog? Let's review . . .
In last week's episode, I spoke about how to make your first dollar with your blog.
I covered the three essential elements for making money:
Once you have these three elements, you can start making money from your blog.
To get to the next level, you need a way to make a consistent income with your blog. Here are the keys to doing that:
Create consistent content that provides value. This will be the driver of everything you do in your business.
If you have all these four elements in place, I guarantee that you will make money.
Now let's dive deeper into the making money part.
While there are many ways to make money with your blog, I'm going to share the ones that I like most.
These are the ones I've used over and over and are responsible for the bulk of my income. You can choose to use one or all.
This is where you get a commission whenever someone you refer buys something. I cover this in great detail in my last episode so I'll refer you over there for more info.
This is my favorite way to make money with my blog. Let's address the pros and cons.
This is another way to make money with your blog. Here are some of the pros and cons.
Now that you understand three of the ways you can make money from your blog, let's talk about the process.
The first step in the process is to plan the journey. Here's how you do this:
These three products should solve three specific problems for your target audience.
You will focus all your affiliate marketing efforts on these 3 products. Don't worry, you can expand in the future. But it will be good to have more focus in the beginning.
What kind of product will you create? Will it be an Ebook or a course?
Or will you be providing a specific service like tutoring or coaching?
Make a decision based on what provides the most value to your audience and what you're able to do.
Now that you know what you will be promoting, it's time to plot out the most logical customer journey.
This is the journey that makes the most sense. Create a narrative for this journey that goes like this:
Fill in the details of what this looks like for your business.
Your content will drive your business so it's important to get it right. Plan your content with your audience's goals in mind.
A great resource for helping with this is my Blog Content Calendar Spreadsheet.
Here are some ideas for content that is effective for selling:
Here's the great part – if you create content in that sequence, it can be easily repackaged into a product.
This is the free resource you create to convince people to join your email list.
It should solve a specific problem for your target audience and can be very simple.
Here are some examples:
If you do decide to step things up a bit and create a product or provide a service, let's get that going.
Create an eBook. These are simple to create. You can use any word processor and export the file as a PDF. If you want to dig deeper into this, check out my episode on creating and selling ebooks.
There are many options out there for creating sales pages. Here are three:
Now that you have everything set up, it's time to create the campaign to make sales.
When doing so, keep the customer narrative in mind (customer journey).
Ask the following questions:
Equipped with your answers to these questions, create your autoresponder campaign.
This is a part of your blogging sales funnel. To dig deeper into this, check out my blogging sales funnel talk from Social Media Marketing World.
Your goal is to create one sales funnel, refine it, perfect it and then repeat the process.
This is the part that takes time, but it's a necessary part of the equation.
Here are some things you can do to make this a reality:
Keep creating consistent content.
Does that sound like a lot? Great. Then I painted an accurate picture of what it takes to do this ;).
This is the part that most bloggers overlook. They get on a hamster wheel of creating content and pushing things out there.
But they never stop to analyze what's working so that they can make improvements.
You will be different. Your goal is to analyze your results and tweak your processes over time.
Use the data you collect to improve and refine what you do.
This will set you up to become a full-time blogger. But we'll cover that more in next week's episode.
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