320 Facebook Doesn’t Care about You so Get over It

By Leslie Samuel | Podcasts

Jan 24

Is Spending Time on Social Media Bad for Us?

Facebook seems to be making changes, but are they in our best interest?

In this episode, I share the brutal reality – Facebook doesn’t care about you.

Listen to This Episode

Hard Questions about Social Media Use

Spending too much time on social media?

On December 15th, 2017, Facebook posted an article on their Newsroom blog.

The title of the article was “Hard Questions: Is Spending Time on Social Media Bad for Us?”

In the article, they claimed to be focusing on this difficult question.

They share a whole bunch of research and drew some interesting conclusions.

The Bad:

If you use social media passively (lurking), this could negatively impact your well-being.

The “Good”:

If you use social media to actively interact with people you care about, this could have a positive impact on your well-being.

The Solution:

Facebook needs to focus on getting you to use the platform in a way where you actively engage with people you care about.

This makes perfect sense.

EXCEPT for the fact that they pick and choose the data that coincidentally aligns with their business interests.

In this podcast episode, I walk through the article sharing why I think it’s flawed and challenge you to take control of how you use social platforms.

Also, in terms of business, If any of their business objectives move out of alignment with YOUR business objectives – YOU LOSE (if you focus on their platforms).

Here’s what I recommend for building YOUR business:

Create GREAT content

Create Great Content

Create Great Content

This is how you build a brand/business people care about.

Grow YOUR community by SERVING your audience

It’s all about service. If you put a priority on SERVING your audience, they will grow to know, like and trust you.

Show up CONSISTENTLY

The more you show up, the more opportunities will come your way. You don’t need Facebook to make that happen.

Drive people back to YOUR platform

Drive people back to your platform

This is the only platform you own and control. If you’re building a business, build one where you get to determine the direction of your business.

Get them on YOUR email list

I’ve said it over and over – your email list is one of your most valuable assets. GROW that email list.

Make your audience the star

It’s all about them, and not about you. Make that clear and they will care about you.

Resources Mentioned

Infographic

Facebook Doesn't Care

How to build a business that doesn’t depend on Facebook

  • Angela says:

    Loved this podcast Leslie. I recently listened to this other podcast and when I listened yours I wondered what you might think of it. http://www.ktsa.com/former-facebook-executives-dont-even-let-kids-use-facebook/

  • I really enjoyed this episode. Thank you for the honesty. I too am a researcher- my role at my “job” is research program coordinator. I respect this podcast because it is sharing the truth. It is unfortunate that the public would read something like this and trust it as “research”. And by you sharing this openly and honestly- I hope that others are educated to the fact that we need to question. Question everything- even the “facts” we read or hear online.

    Other than that aspect- I also appreciate your call to action on taking breaks with social media. I myself have already turned all notifications off on my phone. It was the reason that I did not want a smart phone in the first place- I only got one as recently as May, 2016 (I went kicking and screaming, LOL). We need a balance. Because while social media IS good… It needs to be digested in moderation.

    Excellent podcast. I listen weekly, learning from and loving them all. This one I just had to comment- so thank you!

  • Thank you for your insight and resources, Leslie!!!

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