254 How to Build a Successful Blog as a Busy Person

By Leslie Samuel | Mindset

Mar 16

Are you struggling to build a successful blog because you’re too busy?

I definitely feel your pain. A few years ago, I was blogging while working a full-time job. It was crazy!

In this blog post, I’m going to share some tips for getting it all done.

Listen to This Episode

Some Important Realizations

Before we get into the how to’s, I want you to realize a few things. They are very simple concepts, but understanding them will make a difference in your ability to build a successful blog.

You are only human

Build a successful blog

How to Build a Successful Blog as a Busy Person

I know, it’s disappointing, but it’s true. We would all like to think that we are superhuman and can take over the world by flying in on our cape.

However, as mere mortals, there’s only so much we can do.

You aren’t the only one with this challenge

When I started my blog, I was working as a science and math teacher at a boarding academy. It was a struggle to get anything done.

I can’t tell you the number of times I was asked how in the world I was able to do all of that while maintaining my sanity. This is something MANY bloggers struggle with.

Multitasking is inefficient

Contrary to popular opinion, multitasking is inefficient. Researchers at the Institute of Psychiatry at the University of London have demonstrated that multitasking lowers IQ more than smoking weed.

Don’t try to prove the research wrong. It isn’t.

Focus is the key to success

If you want to get more done, focus on doing fewer things. We’ve all heard the saying that “a Jack of all trades is a master of none.”

It’s true. By focusing on fewer things, you are able to do a better job at whatever it is you’re focusing on.

What’s already working?

In a world where technology is advancing at a ridiculous pace, we’re always on the lookout for the next best thing (i.e. a new source of traffic).

Instead of doing that, focus on what’s already working. Why? BECAUSE IT’S ALREADY WORKING.

Google Analytics

Google Analytics

To discover what’s working, go into your Google Analytics account. Look for your top referrers of traffic and your top posts.

This will allow you to do two things:

  • Focus on the traffic sources that are already proven to work for your blog
  • Focus on creating content that your audience loves

I encourage you to do this analysis regularly and make tweaks accordingly.

Take inventory of what you do

Now that you have an idea of what’s working, it’s time to figure out where you spend your time. Make a list of EVERYTHING you do in your business.

Include tasks that need to be done but are done by someone else or are not being done.

Once you have that list, place them in one of three categories:

  • Important and I need to do them
  • Important but can be done by someone else
  • I do them, but they aren’t important (or aren’t working)

To help you place them in the right category, compare the tasks with what you found by checking out Google Analytics.

Now that they are in the right categories, here’s what to do with those tasks.

List All Your Tasks

List All Your Tasks

Important and I need to do them

It’s time to prioritize. What is the most important task on that list? This should be the task that gives you the most leverage.

When you set your schedule, make sure to allot the most time to that one item.

Identify the next two important task. These should also get a significant amount of your time, but should only be done after you are finished with the first task.

Everything else you do, should happen only after these 3 tasks are complete.

Important but can be done by someone else

If they can be done by someone else, get someone else to do it (if you can afford to). I’ve spoken about how to outsource in the past, but I’ll give a few general tips here.

  • Start with the task(s) that will free up most of your time.
  • Create operations manuals that detail how to do those tasks.
  • Start simple and then grow. Don’t try to outsource everything at once. Use sites like Fiverr or Upwork to find people.
  • If you can’t afford to outsource, still plan for it. Eventually, you’ll be able to outsource and you’ll have a plan.

I do them, but they aren’t important (or aren’t working)

This one is easy. If it isn’t important (or isn’t working), eliminate them from your business. Stop wasting time. Nuff said.

Get the Right Training

Get the Right Training

Get the Right Training

One of the things that cripples bloggers is that they are constantly trying to figure out how to build their blog. The problem is that there’s so much misinformation out there that it can be a challenge to figure out where to spend your time.

When I started my blog, I got training from bloggers who were where I wanted to be. That allowed me to focus on the most important tasks and ignore everything else.

I’m biased, but I think the best place to get this kind of training is with my Become a Blogger Coaching Club (shameless plug).

Dealing with Your Schedule

If you have a job, you probably have a set work schedule and you’re probably pretty busy.

I highly recommend for you to create a weekly schedule. Here are some basic questions your schedule should answer.

  • When do you work?
  • When is your family time?
  • When will you work on your business?
  • When will you sleep?

Once you have a general idea of what your weekly schedule will look like, I recommend doing the following:

Deal with Your Schedule

Deal with Your Schedule

Write down your tasks for the next day at night

These should be those essential tasks that you decided on. Rank them based on priority with the most important task at the top.

Suggestion: Wake up early

I know what you’re thinking – I’m not a morning person. Well, neither was I, but I became one out of necessity. Stop making excuses.

By waking up early, you have uninterrupted time to work on your business when you’re not exhausted from a long day of work. If you are used to working late, try switching things up. Go to bed earlier and wake up earlier.

This next step is very crucial.

Work on the most important task until it’s finished. Do not move on to the next task before doing this. Don’t check email. Don’t get on social media. Just do it – no excuses.

Miscellaneous Time-Saving Tips

Okay, so you still think you don’t have enough time? Let me give you one last push. These next tips will help you save a bunch of time.

Tip 1: Get off social media

Time Saving Tips

Time Saving Tips

I know, I know – you love Facebook. You have to be on there to communicate with friends and family and see the latest cat pics. No, you don’t.

Spend less time on social media and you’ve just saved yourself some time.

Tip 2: Stop watching TV

Yeah, I said it. Did you know that the average American adult spends 5 hours watching TV every day.

That’s insane. If you’re one of those adults, you can save a lot of time.

Tip 3: Go out less

It’s fun to be social. But if you do this a lot, try cutting back. Spend that additional time building something that will give you more time in the future. It’s called delayed gratification.

Tip 4: Create email templates

If you spend time combing through your email responses, you will notice that many of your email responses are answering similar questions.

To save time, create template responses to those questions. I use the Text Expander app to respond quickly with those templates and it saves a ton of time.

What about YOU?

I’ve shared a number of tips for helping you build a successful blog as a busy person. But I’m sure I missed some. Contribute to the conversation by leaving a comment below with your best tip.

Resources Mentioned

Infographic

254_Busy Peson_Infographic

How to Build a Successful Blog as a Busy Person

  • Barb Everett says:

    This podcast was just what I needed!! As a pastor’s wife, high school teacher, and mom of five, I find it VERY difficult to blog. My youngest (my two-year-old) still wakes up during the night at times. However, I plan on cutting back on TV time and social media to focus on growing my blog. Thanks for sharing such valuable information!

    • I’m glad to hear that this episode was what you needed. I’m always excited when I get information just when I need it.

      It definitely sounds like you have your hands full Barb. And that’s definitely a challenge. Be comforted by this – others have done it, and if someone else has, you can as well. Make it happen (with God’s help) 😉

  • John D. says:

    One more thing to consider besides simply outsourcing things – automation! You’d be amazed what can be automated nowadays, and bots will work tirelessly around the clock and don’t even ask you to pay them. Obviously paying someone to code a bot for something can be expensive, but if you have even a very basic knowledge of computer programming, you could look into using something like uBot to create bots of your own. Heck, you might not even need any programming knowledge at all.

    • Ah man, you are so right John. Automation is key. I should’ve mentioned that in the episode. Glad you did in the comments. Thanks for doing that. I’ve never heard of uBot. It looks interesting. How are some ways you use uBot?

  • I am glad I read you post, you shared some simple but tried and true advice. I admit I have heard it all before but I guess I am just stubborn, I want what I want and I don’t do what is good for myself. I have to commit to changing my habits for the best.

  • Raphael says:

    Hello Leslie,

    Does smoking weed lower IQ? I’m wondering how low mine is right now, LOL.

    I really like the points you mentioned, instead of multitasking, i believe LESS is MORE, instead of doing more at a particular time, i’ll rather do less, complete it and do some more… it works for me!

    I should improve on my planning, i admit i suck at planning my blog. I’m lazy enough to write tasks every night, but i’m sure i can write weekly/monthly tasks and work towards achieving them.

    Thanks alot for these insights, Leslie.

  • >
    316 Shares
    Share84
    Tweet82
    Pin115
    Share35