Are you looking for a way to make money with your blog?
Have you thought about making video tutorials?
Did you know that you can create free video tutorials that can make you money?
In this post, I will show you the exact steps I take to accomplish this.
I had an interesting idea two years ago. Affiliate marketing is something I’ve been doing since 2008.
But I wanted to take it to the next level.
Yes, it’s nice to have a bunch of smaller commissions coming from multiple directions. But what if I were to go deeper with fewer products/services?
What if I created a bunch of tutorials for one specific company and go all in?
That’s exactly what I did with my free GetResponse Resource center.
What was the result?
In the last 6 months, they’ve sent me a minimum of $1,083.11 and a maximum of $1,738.05 in affiliate commissions each month.
This has shown me the power of creating video tutorials to increase your blogging income.
I’ve done an episode on how to create resource centers before, but I wanted to go more in depth in this post on everything that goes into creating free video tutorials that make money.
So how do you do this well? Continue reading…
There are a few questions you should ask yourself before creating one video for the purpose of making money.
If you’ve been following me for a while, some of these questions will be no surprise to you.
This is such an important question to ask with every piece of content you create. It’s even important to ask before you start a blog.
Understanding who your target audience is will help you determine the best content to create for them.
In my example, my target audience consists of people who are interested in building a business with a blog. They want to take their passion and turn it into a business.
They have knowledge to share with the world and know that that by doing so, they will make the world a better place.
You should know that from my tagline: Changing the world one blog at a time.
What exactly is your target audience trying to accomplish? Are they trying to build a business with a blog?
Are they trying to pass their biology class? Are they trying to find a work-life balance?
Understanding what their goals are will help you determine how to best help them.
To accomplish any goal in life, you will need certain tools and resources. This is the same for the people who come to your blog.
What will they need?
In my case, I know that my audience will need to get a domain name and hosting account. They will need to install WordPress. They will need an email marketing service. The list goes on and on.
Knowing this will give me an understanding of what video tutorials I can make to help them.
If you’re creating free video tutorials in order to make money, you will have to promote something that makes you money. Affiliate programs are great for this.
Make sure you are able to sign up as an affiliate. If the company you are thinking about promoting doesn’t have an affiliate program, reach out to them and see if they are willing to do something special for you (but this will most likely only work if you have a decent sized audience).
It’s time to get to planning out your free video tutorials. It’s important to plan because you are able to think about the big picture and create tutorials that accomplish your goal – to make money. Here are my thoughts on how to do this:
It would be great to have a wide range of video tutorials on many topics. However, in order to have the biggest effect (and greatest income), I highly recommend that you FOCUS on one tool.
If you’re just getting started, I highly recommend for you to choose something with a strong affiliate program. How do you choose?
Start by looking at what you use to accomplish what your audience is trying to accomplish. If it has been useful to you, it will probably be useful to your audience as well.
In order for them to use the tool, they will need to know how to use it. I know – that was redundant.
But I said it that way because I want you to think about the things that you think are obvious. Assume that they don’t know ANYTHING.
This sounds like like I’m repeating the previous question. However, I’m not. The first question deals with the “how to”. This question deals with the “what is” or “why”.
When doing the “how to”, they will have questions. If you can answer those questions, they will be more likely to take the action you want them to take.
This is a step many tutorial makers omit, and it is usually very obvious when that’s the case.
I’ve seen so many tutorial videos where the creator figured something out during the tutorial. In fact, I’ve probably done a few of those.
But I’ve come to realize that proper planning can really help your content stand out from the crowd.
There are a few different choices for the types of video you can create:
This is the structure that I’ve found works very well for creating video tutorials:
This is a very simple step that makes your affiliate links easier to remember. My affiliate link for HostGator hosting is
Now that you planned out the content that will go into your videos, it’s time to create your videos. There are three steps in this process:
Your videos are recorded, edited and exported. It’s time to publish them. Here’s the process I recommend for doing that:
YouTube is the second most popular search engine on the internet. People go directly to YouTube to search for “How to” content. Not putting your tutorials on YouTube is doing yourself a disservice.
When uploading your videos to YouTube, there are a few things to keep in mind to give you the biggest bang for your buck:
This is what I refer to as a resource center. Creating individual posts for each tutorial has multiple benefits:
When creating a resource center with multiple posts, the rules for titles and descriptions are similar to posting on YouTube. Make sure to be clear about the content (and value) in each tutorial.
Lastly, when adding posts to your blog, it’s a good idea to include as much relevant written content as possible. Remember – Google can’t index the words you say in your videos. It relies on the written content you provide.
The benefit of adding your videos to one post is that you are able to create a really epic post. Epic posts are usually seen as posts with more value (both by your audience and the search engines).
Also, you can combine all of your promotional efforts into one post. That can simplify the process significantly.
The downside is that you will probably rank for fewer search phrases in Google (and other search engines).
Interlink all of the posts
This works very well if you’re creating multiple posts. You want your audience to be able to easily move from one post to the next. There are two ways to accomplish this:
Woohoo, you have your awesome tutorials created, edited and published. It’s time to get the word out. Here are some ways of doing that:
This should be the first thing that comes to mind. Your email list is the most targeted audience you have. As soon as your tutorials go live, let them know about it.
This is another natural way of promoting your content. You spent all this time creating awesome tutorials. Use your blog’s features to help you promote them. You can promote your tutorials in your navigation or sidebar. However, only do this if it makes sense for you audience.
Once your tutorials go live, share them on all of the social networks you use to market your blog. Your followers need to see the awesomeness you just created.
In addition to this, you can add them to your queue for ongoing social media promotion.
When I published my GetResponse resource center, I tweeted about it to GetResponse. The result – the shared it with their audience, brought me on to do webinars for them, hired me as a consultant, and work with me closely to make their product better.
Don’t underestimate what can happen as a result of reaching out to companies and showing them the high-quality tutorials you created to promote them. Every company loves to be promoted.
Do you know other bloggers whose audiences would benefit substantially from your tutorials? Share it with them.
This works very well if you’ve established relationships with these bloggers in the past. If you haven’t already started doing this, start now 🙂
Wow, that was a lot of content. I will end with a question for you. Have you created video tutorials to promote affiliate products? If so, leave a link in the comments area below.
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