Are you using Facebook groups to market your blog?
If not, have you wondered…
Facebook groups are powerful tools for bringing people together and engaging with a community online.
In today’s interview, Pauline shares strategies for growing your audience using these underutilized tools – Facebook groups.
Pauline is passionate about everything Social media. She is the leader of a number of online communities and spends her days building them for businesses.
With nearly 20 years experience in the online space, she has become influential in the social media space and has helped many other New Zealanders do the same.
Pauline currently runs 14 different Facebook groups that reach a total of 500,000 people. She has been focusing on Facebook groups for the last seven years.
Because of this, I knew she would be great for sharing on the topic of Facebook groups.
Facebook groups can be effective in many different scenarios. Pauline shares an example where she used a location group to help a political campaign in New Zealand.
The group was used to make sure that the politician was heard within the community.
As a result, it got that individual a lot of exposure, and he ended up winning the election.
Can you see how this can be effective in marketing your blog?
Pauline works part-time at a local newspaper in New Zealand. When she started working there, she worked on their Facebook group to connect local community groups and people.
That was her first real experience managing a Facebook group, but she managed to grow it to around 17,000 members.
When she started working with the group, she started learning how to deal with the members in a way that contributed to its growth.
It was important for her to observe the ongoing communication and try to understand how people engage within the community.
After seeing how well it worked, she started creating other location-based groups.
Then she started looking at her other passions. She was growing her business and wanted to start a group for business people to engage. This led to her forming other groups around her many passions.
Her company then started getting hired to build communities for other brands.
There are a few things that you want to keep in mind when setting up your Facebook Group. You want to make sure to include the following before promoting your group:
It’s one thing to have a Facebook group and another to have a vibrant group that is growing. I wanted to get Pauline to dig deep into what it takes to grow a Facebook group.
Here’s what Pauline had to say.
Having a well-defined avatar for who you want to cater to will help you talk directly to the right kind of person.
When Pauline got clear on her avatar (or as I like to say – ideal target person), that’s when her groups started growing quickly, and her business started taking off.
Consistent content is essential for keeping your group members engaged. At a minimum, you want to post daily, especially when you are just getting the group going. She recommends posting a few times per day.
Getting members to post can be challenging, but is the key to growing your groups. Eventually, you will get to the place where you don’t have to start as many conversations because your members will be doing that for you.
Here are some of Pauline’s tips for encouraging members to post:
She NEVER recommends adding people to your group unless they have explicitly requested to join. PLEASE listen to her. Here’s my rant on the topic.
If you want your friends to join your group, send them a private message and give THEM the option.
As your group grows, you will want to bring on more admins to help manage the group. Pauline’s largest group has seven admins.
Everyone has their job, and the jobs are swapped every so often so that everyone gets familiar with everything that needs to be done in the group.
To facilitate effective communication among her admins, she created a separate Facebook group for them to be able to work together and even share ideas.
When someone requests to join a group, you should have guidelines for who to accept and who not to accept. Here are some best practices from Pauline’s recommendations:
This doesn’t necessarily mean that you will be spam-free. However, having an early filter will lessen the chances of accepting the wrong kinds of people and getting spam.
When members join her groups and leave spam, the first thing they try to do is educate that person. Remind them of the rules of the group.
If they continue to leave spam, they should be removed from the group.
Pinned posts are the greatest assets in your group. Pauline recommends using them to increase the engagement in your group. She gives examples of different things she has done with pinned posts:
It’s a good idea to rotate these pins and to use them to engage the community. The frequency of rotating your pins will depend on the group.
In some groups, you can do it once/week. In others, it can be daily. It all comes down to trial and error. Pick a frequency, try it and see how it works for your group.
You have the option to upload files in groups. These files be a good way to store resources for your members.
Pauline has used this file feature as a place for a member directory and recommendations.
Most people don’t understand how to use them, so if you use this feature, you need to explain to your members.
In the groups where she uses files, Pauline reminds her members once/month that the resources are available.
When it comes to increasing engagement among your audience and connecting with other like-minded people, Facebook groups are a force to be reckoned with.
Pauline shared a ton of tips on how to use groups to grow your audience.
If you’re considering using Facebook groups to connect with your audience, use the tips mentioned in this interview and then let me know how it goes.
I’m curious. Are you already using Facebook groups to market your blogging business or to engage your audience? If so, how are you using them?
Let us know in the comments below.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.