Why you NEED to have your own Self-Hosted Blog, not Blogger or WordPress.com

By Leslie Samuel | Blogging

Jun 07

Every so often, I get an email from someone asking me to check out there blog that they are using to promote a business they are trying to grow, and give them feedback. Maybe they’ve heard of blogging and how it can help generate traffic because of the Search Engine benefits of having a blog. I can testify to that fact because ever since I started this blog, I started getting MUCH MORE traffic than I ever had before at my other static websites.

Many times, when I receive those requests, the blogs that are shown to me are either on Blogger.com or WordPress.com – Free blog hosting websites. Usually, when I receive these requests, my response is the same – get away from those sites and start your OWN hosted blog, one that you control and are free to do whatever you want with. This is advice that I received from one of my Mentors when I was getting ready to start my blog. In this article, I want to address why this should be done, however, lets first talk about these Free Services.

A little about Blogger and WordPress

Blogger and WordPress.com (not to be confused with WordPress.org) are amazing systems. They make it extremely EASY for anyone to sign up for an account, and start a blog, even without any significant technical expertise. Blogger, owned by google, has a very simple three step process to setting up a blog. You create and account, name your blog and then choose a template – That’s it! Your blog is up and running. WordPress is very similar to Blogger, and also allows for anyone to set up a free account and start blogging.

These blogging solutions are considered externally-hosted blogs because they are not hosted by YOU. The benefit is that they take care of providing the blogging software automatically. They also have some additional benefits of helping to drive traffic. However, there are some downfalls to using services like these.

Why you should host your own blog

Free is good! However, Free is not always best. The problem with using blogging platforms like Blogger and WordPress is that you do not own your blog. They are owned by Blogger and WordPress and they have the power to shut down your blog, whether you like it or not. When I first thought about getting into blogging, one of my mentors told me about a guy that did a lot of work with a blogger blog to grow his business to where he was making around $2,000 per month. Now, that’s $2000 extra dollars that can come in handy.

One day, he woke up to his blog being shut down by google, and never got a full reason why it was done. Because of that, his income dropped from $2000 to $0 overnight, and there was NOTHING he could do about it. Well, I guess he could’ve decided to start all over and grow it again to that point, but trust me . . . that can be a long a painful process. This is the biggest reason why I recommend for everyone to get their own self-hosted blog, but there’s more.

When you own your blog, you have the ability to do a lot more customization – something that comes in handy as your business grows. The possibilities are limitless and it provides you with much more space to grow. Owning your own blog is like having your own piece of virtual real estate. If you are serious about building an online business, this is essential.

WordPress' Self-hosted option

I spoke earlier about WordPress.com, but there's another side to WordPress, and that is WordPress.org. This is THE industry standard for self-hosted blogs and is also a free script that you can install on your own hosting account. This is the route that I've chosen and is the preferred option among bloggers today. One of the great features of wordpress is that it's a system where anyone can develop plugins to work with wordpress, which gives you a significant amount of options to what you can get your wordpress Blog to do. If you have an idea of something to add to your blog, chances are, there's a plugin for it, and if not, one can be developed.

The cost of owning your own blog

One of the great things about having an online business, is that it does NOT take a lot of money to get started. In the past, if you wanted to start a business that is to be successful, you needed to have a significant amount of startup capital, and in many cases, you needed to rent a physical building, and the costs just kept adding up. Fortunately, in this digital age we are living in, it’s quite affordable to have your own online Real Estate. Typical hosting accounts start around $5 per month (much less than renting a building for your business). For a few dollars more (around $8), you can host an unlimited amount of domains. In other words, you can have as many websites as you want.

How to setup your very own WordPress blog

So, you see the benefit of having your own self-hosted wordpress blog. Now it's time to set one up, and trust me, it's easier than you might think.

Step 1: Get a hosting account. The hosting company I recommend is Hostgator. Of course, if you already have a hosting account, you can skip this step. I do tend to prefer a host like Hostgator because of a powerful script that they have called Fantastico, which allows you to install WordPress quite easily .

Step 2: Install WordPress. This is a very simple process, and I'll show you HOW to do it in the following video.

How's your Blogging?

I have a few questions for you. Have you been blogging? If so, how is it working for you? What have you learnt? What can you share with me and my readers?

If you haven't been blogging, what has been stopping you from blogging? What would you like to know about blogging? Go ahead and post your ideas, thoughts, questions in the comment section below.

Advanced Training

If you are interested in some advanced training to build a blog that sets you up for success, I highly recommend the following courses:

Free Options:

Paid Options

  • Valkerion says:

    The sad thing about Blogger and WordPress.com is that as you mentioned they have the power over your blog. They can close it whenever for whatever reason they want or they can send you emails stating that you should remove some of your ads. Recently, Blogger closed all blogs that were promoting PTC and GPT web-sites. I myself had a blog that was providing the readers with free stuff opportunities (free software, ebooks and some freebie sites). Yeap, they closed my blog too even if I had no banner promoting a GPT or PTC site.Now, I have my own site and have installed a wordpress script (wordpress.org) at a subdomain. The truth is, that indeed, I get more organic (search engine) traffic than I used to with my free blogger blog.I really am happy that I got a web-host and my wordpress script. I can do whatever I want, whenever I want and I have to ask no one!

  • Yep, that's not such an unfamiliar situation. It's unfortunate that those kinds of things happen, especially when people aren't doing anything wrong. Sorry that happened, but it was better for you to switch to a self-hosted situation. That's much better in the long run.

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  • big6n4 says:

    Great read.I am actually starting a blog this week.To be truthful I'm starting with a blogger site because its not guaranteed this will work for me and i don't want to spend any money.If i get any kind of action from my free blog i can see why i should host it myself now.

  • Hey I hear you man. That's not a bad way of doing it. It can be a decent way to just check how something works, and yes, you can always upgrade to getting a self-hosted blog later. It does take some work to transfer everything, but it's doable. All the best with your new blog!

  • Another excellent post Leslie, and I couldn't agree more. One of these days I'll get mine up!!! lol

  • I thought about hosting my own blog site but I'm focused on the site I just launched for right now I do need to do some article marketing so a blog site for me is a must. What is the best wordpress theme I should use?

  • Oops! I actually meant what is the best wordpress template I should use for when I start my blog site?

  • I would definitely recommend having a blog as a part of the site. Actually, you can use a wordpress blog for the entire site and you can even make it look like it's not a blog. If you check my biology site at http://www.interactive-biology.com, you probably won't be able to tell that it's a wordpress blog just by looking at it, because the WordPress Theme I use makes it look that way.In terms of what theme you should use. You can use anything that you like. Just do a google search for WordPress themes and you will see that there are a bunch of nice free ones. The only website I use for themes is Woothemes – (aff link). I love their themes. It's kinda pricey, but they are the best I've found so I use them for everything.But like I said, just do a search in google for something like Free WordPress themes or Premium WordPress themes (depending on what you are looking for). The theme doesn't matter TOO much. I'm just picky. What really matters is the content you add there on a regular basis.Hope that helps!

  • Freebie Trading says:

    Ok, coOL! Do you have any plugins suggestions?

  • The major one I would recommend is All-in-One SEO. It's almost a must have and it helps with SEO (obviously). In terms of anything else, it just all depends on what exactly you are trying to do. If you have specific questions, you can ask me. There are many plugins that I've used over time.

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  • Free hosting is a complete solution with you everything you need to run your own website. Our powerful free hosting plan has PHP 5 and MySQL support. You get a free sub-domain, FTP access. Add on your own TLD using the domain manager.The Automatic Script Installer (Like Fantastico) is included with every free hosting plan. You can install many popular scripts such as PHPbb2 PHPbb3, WordPress, Zen-Cart, osCommerce, MyBB, UseBB, MyLittle Forum, 4images, Coppermine, SMF, Joomla, e107, XOOPS, PHP Wind, CuteNews, Mambo, WikiWig and many more! No need to wait for uploading files, Our Automatic Script Installer deploys the files in seconds!3000 MB disk space Vista Panel Web mail100 GB Monthly transfer Password protected folders POP email accounts3 MySQL databases Automatic installer Park Domains6 Add-on domains FTP account Php MyAdmin6 Sub domains Browser File manager Clustered servershttp://free.anly.info/signup.phpSpoiled for choice! According to a large public exposure of private life, actress (http://www.anly.info)

  • Jkgambini says:

    Leslie you are a straight up liar, caught you again, i just got an email from you offering this me and only ” 10″ people this so called great opportunity. Now, for one, you and I disagree on just about everything and you know I do not like you one bit because you are a scam artist, BIG TIME, so why would you lie and say that I am one of the select 10 people? Go bury yourself in a hole Leslie, that is where you belong.

  • fmillena says:

    Leslie thanks for sharing this information. Your video tutorial is straightforward and easy to understand – exactly what I was looking for! Thanks for this great resource and please keep the updates coming!

  • ResoHost says:

    Free webhosting with a WordPress instant installer! Check it out: http://resohost.com

  • Andrew Walsh says:

    Sorry to dig up an old post, but I had a question. Everything here is great advice, but what would you say about using Blogger’s free hosting but using your own custom domain upgrade? That way, you actually own your domain, but do you own all of your content as well? I can’t really figure this out. It would be the same for WordPress’ “domain mapping” thing as well.

    • Hi Andrew,

      That’s a good question. The same thing applies. You don’t own the content. All you own is the domain. Everything is hosted by Google and if they decide to shut you down, they can do that easily.

      I would definitely recommend paying for your own hosting. It’s relatively inexpensive, and if you are trying to grow a business, it’s a very small investment. At least you don’t have to pay for an office 🙂

      That’s one of the reasons why I Love internet Marketing.

  • Ljing Leo says:

    Hi, i created a blog using blogger few months ago and now i want to transfer it to my own web hosting. Can I still utilize my previous design and transfer it to wordpress and then park in my own web hosting? Just dont jnow how it work..

    • Hi Ljing,

      I think it’s a little more complicated than that, but I’m not sure how that process goes. I would recommend doing a google search on how to move from Blogger to wordpress. I’ve never really used Blogger and have never tried to migrate between the two. Thank God for Google 🙂

  • Dale says:

    Leslie,

    Thanks for sharing this info. I have a couple questions just for clarification purposes.
    1. You mentioned that wordpress.org has hosting but then you said that you recommend hostgator. Wouldn’t it be easier to go with WordPress.org since it would be easier to integrate the wordpress site? Do you not recommend wordpress.org? maybe I read this wrong?

    2. How is wordpress compatibility with godaddy.com? I notice you did not mention godaddy at all.

    I guess I have a 3rd question
    3. In your experience how hard is it to incorporate wordpress into a typical hosting site? I used to program my webpages in HTML and now I use wordpress….one word…AMAZING!!

    Thanks again for a great post!

    Dale

    • Hi Dale, to answer your questions:

      1. WordPress.org is the site that provides the wordpress hosted platform. However, that’s built into hostgator. WordPress doesn’t do the hosting, unless you go with the free wordpress.com, which I would never recommend for anyone to do. If you go through my 7 day bootcamp, it explains all of that and shows you how to do it.

      2. Godaddy hosting sucks. They are good for registering your domain name, but not for hosting. And that’s for more reasons than I can get into in one comment 😉

      3. Very easy. Once again, if you go through my bootcamp, I show you how. It’s free, so I highly recommend for you to check it out.

      All the best!

    • Dale says:

      Thanks Leslie. I definitely agree with you on that as far as free hosting sites. I was using the blogger service and I got really frustrated at how limited it was. It made me really start to miss the good ole HTML days.

      That was until I got paid hosting 🙂

      I will check out your bootcamp. Thanks again leslie, happy holidays 🙂

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