211 How To Create Resource Centers That Increase Your Income

By Leslie Samuel | Mindset

Apr 15

Are you looking for a way to help your audience while making more money?

Are there products or services that you promote that you’d like to do a better job at promoting?

In this episode, you’ll discover how creating resource centers can help you do all of the above.

Listen to This Episode

Inside This Episode

A few months ago, I decided to create a GetResponse Resource Center. This single activity took me between 10 and 20 hours and will be responsible for me making a minimum of $12,000 in 2015, and even more in future years.

What is a resource center?

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How To Create Resource Centers That Increase Your Income

A resource center is a section of your blog that’s devoted to providing resources to help your audience with a particular product or service.

In my case, with my GetResponse Resource center, I created a series of videos, an article, and a comparison chart to help people make an educated decision about whether to use GetResponse.

The resource center also shows them how to do a lot of the tasks they might want to do using the service. I look at it as a one-stop shop for all things GetResponse-related.

Why you should create Resource Centers

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Resource Centers

There are a number of reasons why I love resource centers and think that more bloggers should create them. Here are a few:

  • It helps your audience. They have questions about products and services. If you can be a resource to answer their questions, that can go a long way.
  • If you help your audience, you will gain their trust.
  • If your resource center is done well, it can drive more traffic to your blog
  • It can help you to stand out with influential companies and individuals
  • It can help you make more money

Where to start?

Where

Start where?

The first thing you need to do is decide which product or service you will be creating a resource center for. This decision should be based solely on the needs of your audience. Ask yourself the following questions about your ideal target person?

  • What are her goals?
  • What struggles is she encountering?
  • What product(s) or service(s) will help her accomplish her goals or overcome her struggles?

Once you’ve gone through those questions, you have candidates for resource centers.

The next step involves deciding if it’s worth your time to create an entire resource center to promote those products and services that made the list.

For this, you have to look at the profitability factor. Consider the following questions:

  • How much do you make in commissions on each sale?
  • Are the commissions one-time or recurring?
  • If the commissions aren’t significant, in what other non-financial ways will this benefit you?

Once you’ve answered those questions, rank the list of potential Resource Centers from highest potential to lowest potential.

Then, start with the one at the top.

What to Create

Once you’ve decided which resource center you’re going to create, answer the following questions:

  • What do they need to know in order to make the right decision about the product or service in question?
  • Once they have purchased the product or service, what kind of help will they need in order to benefit from using it?
  • What questions will they have at every stage of the game?
  • What struggles will they encounter when using the product or service?
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What to Create?

Once you’ve answered those questions, your job is to figure out what content you can create to help them, answer their questions, and provide guidance to overcome the struggles they will face.

Some of the things you can create are:

  • Comparison articles – How does the product or service compare to other products or services out there? For example, see my Aweber vs. GetResponse article.
  • Comparison tables – Similar to the first point, but in this case, you are comparing multiple products/services in a way that’s very easy to consume. I.e. my Email Marketing Comparison chart.
  • Tutorial videos – Show them exactly how to use the product/service.
  • Checklists – These are always useful for helping people go through a process in a step by step way.
  • Infographics – This can be a great way to guide someone through a decision-making process. This is not something I’ve done yet, but you can see an excellent example here.

What to do with these resources

Once you’ve created these resources, add them to your blog in a prominent way, and make it obvious that it’s a resource center, and not just an individual article or resource.

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Blog resource center

I’ve added a link to my resource center in my navigation menu. Also, you can see that if you go to any of the individual resources in my resource center, I have links to all of the other resources, with a clear indication that there are more resources available.

Resources Mentioned

  • GetResponse Resource Center – here is an example of a resource center I created here at Become a Blogger for Get Response.
  • Great infographic example here.

Infographic

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How To Create Resource Centers That Increase Your Income

Transcript

Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you :)

Click here to download transcript.

Announcements

I’m in Las Vegas at the New Media Expo and National Association of Broadcasters, and enjoying myself. If you’re here, come up to me and give me a hug 🙂

  • John says:

    Hi Leslie
    There seems to be no download link?

    God bless
    John

  • John says:

    Thanks Leslie

    All good now!

  • Amougay says:

    Thx for, first defining the resource centers and giving us examples. I am someone who prefer to read then listen to compare at the end.

  • Victor says:

    Hey Leslie,

    Great post/Podcast as usual. I love this idea. Gotta give you your ‘props’.
    Great idea as always.

    I am in the process of re-branding my site, so my current site will only be live for another 2-3 months.

  • Roger says:

    10-20 hours for $12,000? Sounds good to me! Will have to try and give this a go. Great infographic, too – do you create these yourself?

  • Leslie, it’s for some time I wanted to thank you for the great idea of the Resource Centers. I listened to you for the first time in Mike Stelzner’s podcast and I’m following you since then.

    After listening to that podcast we did create some Resource Centers in our blog (online marketing for Spanish markets): http://www.socialancer.com/recursos/herramientas-marketing-online/ As you may see, some of the main tools have a “Centro de Recursos” or Resource Center. However, this was our first approach. I need to follow the instructions of this session/post of yours in order to improve them. So Thank You again!

    Actually, recalling that podcast with Mike we also started adding ads in our site, but having the same traffic as you (about 70,000 visits per month, if I’m not mistaken you said), we’re only getting about 30 $ a month. That’s another subject I would love you to talk about in any of your posts, if that fits your content.

    However, I’m very thankful of having met you this way. You’re of great inspiration to me! So Thanks again!

    • Wow, I love it when people take action Benet. Awesome stuff. Thanks for doing that.

      In terms of ads, I find it varies from site to site. My 60-70K number was unique visitors to my site, and that results in around $200-$400 in direct ads on Adsense, but more from the ads in the videos. I usually make $800 – $1200 in total from Adsense.

      Now, I switched to The Blogger Network for ads on my site and that seems to be increasing ad income significantly.

  • Thanks for the answer, Leslie! I’ll check The Blogger Network and let you know. 😉 Kind regards!

  • Hey there Leslie!

    I listened to this episode after listening to the episode you recorded on the ways to monetize your blog. Or wait- it was the 6 mistakes that you made episode. (Oops!)

    My question is- I want to do this. I think it is a GREAT idea. I have been contemplating since listening to that episode. And hey- I came and listened to this one…

    But- my niche is nurse burnout. I support stressed out nurses fall in love with their career again. So, there really is not a “tangible” product (like the email service provider your resource center is built around). Is there any way to do this in this type of work? Or should I let this desire go and focus on other things? I just would love to do this, but am unsure how since I couldn’t really review a product for my audience.

    I would appreciate any insights or feedback. Thank you for the excellent podcast!!

    • Are there books you would recommend? Are there resources you’ve used on time management. I think there are lots of things you can recommend that nurses would find beneficial. All you have to do is think a little outside the box. You can even create courses to help nurses better manage everything they have to do.

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