Are you looking for a way to help your audience while making more money?
Are there products or services that you promote that you’d like to do a better job at promoting?
In this episode, you’ll discover how creating resource centers can help you do all of the above.
A few months ago, I decided to create a GetResponse Resource Center. This single activity took me between 10 and 20 hours and will be responsible for me making a minimum of $12,000 in 2015, and even more in future years.
A resource center is a section of your blog that’s devoted to providing resources to help your audience with a particular product or service.
In my case, with my GetResponse Resource center, I created a series of videos, an article, and a comparison chart to help people make an educated decision about whether to use GetResponse.
The resource center also shows them how to do a lot of the tasks they might want to do using the service. I look at it as a one-stop shop for all things GetResponse-related.
There are a number of reasons why I love resource centers and think that more bloggers should create them. Here are a few:
The first thing you need to do is decide which product or service you will be creating a resource center for. This decision should be based solely on the needs of your audience. Ask yourself the following questions about your ideal target person?
Once you’ve gone through those questions, you have candidates for resource centers.
The next step involves deciding if it’s worth your time to create an entire resource center to promote those products and services that made the list.
For this, you have to look at the profitability factor. Consider the following questions:
Once you’ve answered those questions, rank the list of potential Resource Centers from highest potential to lowest potential.
Then, start with the one at the top.
Once you’ve decided which resource center you’re going to create, answer the following questions:
Once you’ve answered those questions, your job is to figure out what content you can create to help them, answer their questions, and provide guidance to overcome the struggles they will face.
Some of the things you can create are:
Once you’ve created these resources, add them to your blog in a prominent way, and make it obvious that it’s a resource center, and not just an individual article or resource.
I’ve added a link to my resource center in my navigation menu. Also, you can see that if you go to any of the individual resources in my resource center, I have links to all of the other resources, with a clear indication that there are more resources available.
Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you
I’m in Las Vegas at the New Media Expo and National Association of Broadcasters, and enjoying myself. If you’re here, come up to me and give me a hug 🙂
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.