The No. 1 Reason Most Bloggers Fail

By Leslie Samuel | Mindset

Dec 08

It was 2009 and I’d just spent an exhausting but exciting year starting up my blogging business. Even though my business was growing, I noticed that my stress levels were on the rise.

I was juggling a full time job as a science and math teacher, a growing business and trying to nurture a healthy relationship with my wife.

My balancing act was starting to loose momentum. If I wasn’t teaching or preparing to teach, I was working on my online business. Even taking a break to eat or use the restroom was an inconvenience.

Rather than allow the juggling act to crash around me, I decided to drop one of the balls. I quit my online business. Although disappointed, I was determined to evaluate where I’d gone wrong, reconsider my approach, and try again.

Bloggers_Fail_PinterestIn Gary Vaynerchuk’s book, Crush It!, he talks about the work ethic and desire a person needs to build a successful business.

His book proved to be the motivation I needed. I even got the audio version that I listened to as a daily pep-talk.

When I started my business back up, it was with a different mindset and drive. I knew that I would have to hustle, I knew that I would have to work smarter, I knew I could be successful and I was determined to make it happen.

It hasn’t been an easy journey.

Even today, my blogging business is a continual hustle. However, it has become incredibly rewarding.

I see so many people attempt blogging business that fail.

Some people think that they fail because they lack a great idea. Others think they fail because of a saturated market. And then there are those who believe their timing to be off, “I wasn’t part of that 2008 start up craze.”

But they are all wrong. Dead wrong.

The cause of failure is simple – people aren’t willing to put in the work. That’s all.

Here’s the thing – we live in a society of entitlement and instant gratification.

We are all about fast food, a faster internet connection, fast cars, fast service. Our fast paced world has taught us to be impatient.

We approach everything with this mentality – We approach success in this fashion. We want it fast and we want it now, with as little work as possible.

When I tell people that my biology blog gets over 60 thousand unique visitors per month, even though I haven’t really touched it over the last few years, they are amazed and expect similar results.

BiologyVideo

Then when I tell them that I began by posting 3 to 5 videos weekly, while working a full time job, they question my sanity. And yes, perhaps I am a bit crazy. But mostly, I’m a dreamer and dreamers have often been labeled crazy.

Today, I’m blogging full time, but it’s not because of luck. It’s because I put in the work. I’ve spent THOUSANDS of hours building my business over the last 6 years.

My results make my experience seem easy, but make no mistake, I hustle today more than ever. However, I continually search for ways to work efficiently and effectively.

I don’t anticipate ever having a business where I don’t have to do any work and you shouldn’t either. Because the moment you fall asleep at the wheel is the moment that your business takes a dive into failure.

Some Tips for You

HardWorkSuccessIf after reading this far you are still interested in building a blogging business, I have three tips for you:

Tip #1: Be willing to work your butt off.

This isn’t a walk in the park. You’re trying to build a serious business. Commit to the work!

Tip #2: Seek guidance from someone who has done it before and has helped others do it.

When I started my blog, I didn’t want to spend a ton of time searching through the millions (or billions) of results on Google. I joined a program, found a coach and focused on their advice.

Tip #3: Don’t try to do everything and be everywhere.

Focus on creating specific content. Decide on a few ways to focus your promotion and stick to them . Yes, there’s so much you can do, but you are still one person.

Extra Guidance?

If you are looking for some guidance to take you from where you are now to building a successful blogging business; I’d like to invite you to join my Become A Blogger University.

It’s a program that I’ve put together to help people who are trying to make a positive impact in the world by building blogging businesses that help others. I’m passionate about empowering individuals with the skills necessary to help them succeed.

When I left my job as a university professor, I decided to spend the bulk of my energy investing in people like you, people who want to build a platform where they can have a positive influence on others. People who are willing to put in the work.

If that’s you, you should definitely check it out.

Click Here To Find Out More

  • Linda says:

    Thank you so much Leslie.

  • Paul Horne says:

    Thanks for this post Leslie. I just wrote a post for today called Consistency is Key! While I was focusing on prayer for the most part I related it to anything. Blogging is no different. Thank you for the encouragement. I hope you enjoy your vacation.

    God Bless,

    Paul

  • Motivating hard work. Sometimes i think about giving up. It s nice to hear sth like that on the begining of the week

  • Michelle Y. Talbert says:

    Great post Leslie! Always the exact motivation that I need at the moment I need it! Thanks! Forging ahead…CRUSH IT!

  • Sarah Kostusiak says:

    I agree…I’m reading the book The 12 Week Year and they say most people fail the plan…they don’t carry their plan through far enough, or consistently enough, to succeed. Thanks for the reminder.

  • Yep, exactly it. People don’t want to put in the hard work, and then when it doesn’t pay off in a month (or go viral, or whatever), they get frustrated and give up. But it takes time! It’s just not realistic! We all need reminders of this from time to time, and perhaps a little kick in the butt, too 🙂

  • Dianne says:

    I love this blog Leslie, and it is very timely! I can’t wait to share this post on my doTERRA team FB page. Although they are not necessarily bloggers, although they might be after this 😉 I think there is a lot of value here. With the doTERRA business, you work REALLY hard in the beginning with little reward, but then you get a lot of reward for much less work later… we’ve got to be willing to work our butts off!

  • Sherri says:

    I am witness that overnight success happens as the result of thousands upon thousands of hours of preparation and consistent effort. I am starting to see an uptick in the visitors to my site, which is encouraging. And, in 2015, I am planning to incorporate a lot of the strategies I’ve learned from you in the Become a Blogger University.

  • ziminvestors.com says:

    How do you make money on interactive bilology Leslie

  • Mitch Wilson says:

    I agree with the bulk of this, especially the quitting too early and not working hard enough. I will also add, waste time and money on not important things, refuse to give their audience what they want and instead force wha that eu want on their audience, don’t update enough, monetize too early. I would also say the be everywhere is ok, the do everything is a killer. I am a blogger, it doesn’t mean I am a tech guru, marketing expert, advertising expert, design expert, statistician, bookkeeper, accountant, lawyer, or any of the other things I hire other people to do. Just a sports blogger. We started at the same time, only a handful,of us left. Almost 3 million visitors on my 2 blogs last month, I know you don’t love numbers, not bragging, just proud of it…

  • tahir Husen says:

    i appriciate your words that why bloggers fail.
    really nice information for bloggers.
    thanks for share
    thankyou,
    The Cheesy Animation – 3D Floor Plan Rendering.

  • James Hennings says:

    I new to being a blogger and trying to build an online business but I am never afraid to work. I would much rather go through a massive grind and suffer to build something that will impact the world and last through the years. I begin with the end in mind and look to what the experts have as to what is possible for me.

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