In today’s episode, episode 189 I’m going to be talking about how to conduct a strategic 80/20 audit of your blog.
Here’s the thing – 2014 is coming to an end, and you know what’s gonna happen after that? 2015.
People are going to start making all kinds of new years resolutions.
Many of those resolutions will never see the light of day.
Here's the thing – we aren’t always able to move ahead successfully if we don’t take stock of where we are, what we’ve done, what has worked and hasn’t worked.
By doing this, we can make some strategic decisions as to where we want to go in our lives and with our businesses.
So today, we’re going to look at a way that we can strategically apply the 80/20 principle to take stock of what has worked so that we can know where to go and what to do.
The 80/20 Rule (or Pareto Principle) is a concept that was named after the Italian economist Vilfredo Pareto, who noticed that 80% of Italy's land was owned by 20% of the population.
He then started seeing this distribution in other countries after conducting surveys.
He also noticed that when planting peas, 80% of the peas came from 20% of the peas.
A similar distribution can be seen in so many different ways in so many different places.
Examples in business:
Examples for bloggers:
The reverse of this is that 80% of what we do only yield 20% of the results.
Unfortunately, 80% is a bulk of things that we do and can be a waste of time.
Please Note: This 80 – 20 distribution is not a hard set rule. It can be 90 – 10, or 60 – 40. The main concept is simply that there is an unequal distribution between input and output.
The question then becomes – how do we find the 20% and focus so much on that that our productivity, income, success, satisfaction increases significantly?
In the episode, I go into the following processes . . .
For your income:
For your content:
For your traffic:
Once you've done the analysis, come up with an action plan for 2015:
This process basically eliminates all that guesswork and allows you to get much more done. Of course, I go into many more details in the episode. So have a listen.
Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you 🙂
Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.
I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.
If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.
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