182 How To Reduce Your Bounce Rate

By Leslie Samuel | Blogging

Sep 24

If you log into your Google Analytics account, you will see a whole bunch of data about your blog's current traffic.

One of those details is your Bounce Rate.

Listen to This Episode

This is a number that many bloggers ignore. However, it gives you a lot of information about how your blog visitors are engaging with your content.

Bounce Rate is “the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site.” – Wikipedia

Based on that definition, you can see how you would want your bounce rate to be as low as possible.

182_Bounce_Rate_Pinterest

How To Reduce Your Bounce Rate

A lower bounce rate means that people are visiting multiple pages on your blog.

This will make them more likely to engage with your content, opt in to your email list, and yes – even purchase your products – and who doesn't want that?

That's why I decided to record this podcast episode, to help you do just that.

Btw, thank you to Marcus Kusi for recommending this topic on Facebook. If there's a topic you'd like to recommend, leave a comment here.

Inside This Episode

Lets say you notice that your Bounce Rate is higher than you'd like it to be (the average is 50%), the first thing you want to do is take inventory of your current situation.

You can do this right inside Google Analytics. Take for example my Biology blog, which has a Bounce Rate of 79.23% (ouch).

1_Bounce_Rate

Google Analytics

The next step is to drill down your site pages to see if there are any obvious problems staring you in the face. You can do that by going to “Behavior > Site Content > All Pages” in the left sidebar.

2_All_Pages

Behavior > Site Content > All Pages

Then you can sort the content by Bounce Rate (by clicking on the Bounce Rate header) to see the pages with the highest bounce rates.

3_Site_Content

Sorting the content by Bounce Rate

Visit those pages and see if anything stands out to you as a reason why people would just leave that page. Like in my situation, I went to the page below which is supposed to be a video and noticed that there wasn't a video.

4_Where_Video

Page with missing video

Why would anyone want to stay on a page that didn't deliver on its promise? Sometimes there are obvious things like that that we can change and make a huge difference.

Once you've done that, there are a bunch of other things you can do to help reduce your bounce rate. Some ideas are:

  • Know what your audience wants and give it to them
  • Create more high value content
  • Stay on topic – deliver on expectations.
  • Link between your posts consistently
  • Plan your content in a logical sequence
  • Make content easier to read
  • Have clear navigation. Reorganize to make more helpful
  • Reduce the number of ads
  • Make sure your site loads quickly

But of course, there's a lot more too it than just that, which is why you're going to click play and listen to the episode 🙂

Enjoy!

Resources Mentioned

Transcript

Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you 🙂

Click here to download transcript.

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

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  • Roger Koment says:

    Thanks Leslie, great information on the benefits of using Google Analytics as a diagnostic tool.

    However, for those of us who are not quite there yet, I’m thinking it would be extremely helpful if you could create a post that would guide us through the installation, configuring, and general use of Analytics on a given website. Although there are tutorials on YouTube, personally I’d feel more confident learning from someone I trust.

  • Eugene says:

    Deliver on the promise – exactly.

    Also, using stories and parables is a good way to get people to the end of your article.

  • Marcus Kusi says:

    Leslie, thanks for answering my question with an example, a how-to, and more tips.

    It’s now time to implement them by taking action.

    Have a great day.

    Marcus.

  • Heather E. says:

    Great post, Leslie. Bounce rate is something that every blogger should learn to analyze. Many beginners focus on page views and visits, not realizing that their visitors could actually be bouncing without reading much of anything at all. I echo Roger’s suggestion–a tutorial for analytics would be really helpful for beginners. Heck, even more advanced users might still be able to learn a thing or two.

    And a special thanks for including the transcript as well as audio. You’ve covered all your bases, which is something many bloggers don’t do.

  • Mary says:

    Thanks Leslie,

    I haven’t gone in to analytics for a long time but I use a plugin called google analyticator. It shows that I have tons of views on my log in page. Is that added into the bounce rate? Thanks for the blog! Mary

    • Every view on your site is taken into consideration. If you have a ton of views on that page, it might mean that a bot is trying to make a bunch of registrations. Hopefully those are blocked.

  • Ugh- my bounce rate has gotten ridiculously high of late.. I know this is a case of- it isn’t you it’s me.. time to get back to the drawing board I guess!

  • Joyce says:

    Thanks Leslie.
    I did what you suggested, I noticed my most popular post had a bounce rate of 93%.
    When I read it, it has some grammatical errors and spelling mistakes. Wow, this was an eye-opener.
    I appreciate this lesson. It is like giving away Gold Nuggets.
    Thank-you.
    You will always be successful, because you are generous.

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