Ten Reasons Why You Should Start A Podcast

By Leslie Samuel | Podcasting

Jul 07

Dramatized Reading: I'm trying something new here. You can read the blog post, or you can listen to my dramatized audio reading. If you do listen, let me know what you think in the comments below.


Right Click To Download (MP3)

It should be pretty obvious that I love blogging.

I mean really, it’s not a secret – the name of my blog is Become A Blogger.

07_07_Why_Podcast_PinterestDid that name not give it away?

But what if I were to tell you that there’s something I enjoy even more than blogging? **GASP**

Yes, yes – it’s true. I enjoy podcasting even more than I enjoy blogging, and it’s not just because I’m actually a certified recording engineer (although, I'm sure that does play some part).

My friend, in this article, I’m going to share with you Ten Reasons why you should start a podcast.

These are the reasons why I love doing it, and I’m pretty sure you’ll understand by the end.

Ready? Lets go . . .

1. Build A Deeper Connection With Your Audience

For me this really is #1. Here’s a fact, when someone (notice I didn’t say people) listens to your voice for hours every month, they are connecting with you in a way that supersedes anything you get from reading an article here or there or even watching your hilarious youtube video.

It’s hard to argue with the fact that podcasting gives you the ability to connect with your audience on a deeper level. If you don’t believe me, just listen to this audio clip that John, from Ask John English left for me a while back.

If that’s not connecting, I don’t know what is 😉 (btw, John – thanks for making me smile – and embarrassing your wife, lol)

2. Your Audience Can Take You Almost Anywhere

1_ExercisingI love the fact that people from all over the world are consuming my content and finding value in it. But PLEASE, do not read my articles or watch any of my videos while driving in your car.

However, feel free to listen to my podcast while you are driving, like many others already do. In fact, podcasts are great because busy people (like you and I) can take them almost anywhere and listen while they’re jogging, cleaning the house, working out in the gym, driving in their cars and even hiking in the mountains.

Especially now that almost everyone has a smartphone or some other kind of mobile device.

That just can’t happen like that with any other medium I know of.

3. People Will Listen For A LONGER Time

2_TimeYou’re reading this article, and maybe you even like it. In fact, you will take 5 or 10 minutes to read it. However, if it went on for much longer than that, most people probably wouldn’t finish it. In fact, most people (myself included), quickly scroll down to the bottom of most articles to guestimate how long an article will take to read before making a decision as to whether or not to start (such a shame, lol)

My biology blog thrives because of the videos I post there. It’s why I’m able to get as many as 60,000+ people there in one month. However, if my videos get much longer than 5 minutes, my view count goes down significantly, as well as the number of people who actually make it to the end.

When it comes to my podcast episodes, I can record a 30 minute podcast episode or even an hour (which I’ve done), and people will actually listen all the way to the end.

The net result is that you’re able to share much more value and that is priceless.

4. Connect With Professionals In Your Industry

3_Hand_ShakeAs a result of my podcast, I’ve been able to connect with so many awesome people. I’ve been able to interview people like Guy Kawasaki (former chief evangelist of Apple and a bunch of other stuff since), Andrew Warner (founder of Mixergy), Tony Stubblebine (CEO and co-founder of Lift – formerly involved with multiple startups, including Twitter).

Also, I've connected with many other bloggers who have gone on to become my great friends (and I won’t mention their names individually because the list would go too long).

How many people are able to grab experts on a regular basis and steal 30 minutes to an hour of their time free of charge? Well, MANY podcasters are, and you can do it too.

5. Get Recognized As An Industry Leader/Expert

4_LeaderOne of the natural side effects of creating lots of high value topical content and having public discussions (interviews) with industry leaders and experts is that you also get recognized as an industry leader/expert. As a result of what I’ve done with my podcast, I’ve been invited to speak at events such as New Media Expo, Digital Colab, Social Media Success Summit and others that I’ve had to turn down.

I’ve also been interviewed on more podcasts than I can remember.

These things have been of tremendous value for my brand and business, and the truth is that I don’t think that it would’ve happened without my podcast.

6. Another Way To Repurpose Your Content

5_ContentIn a world of Google (and even Social Media), content is still king. The more you can repurpose your content, the more value you provide, and the more ways there will be for your content and message to get out there.

It’s no secret, I’m on a mission to “change the world one blog at a time”, and podcasting gives me another medium for taking the content that’s on my heart (and already on my blog) and packaging it in a different way for people to consume.

There are some people who hate reading but love to listen to podcasts. They need to hear your message too 😉

7. Less Competition

Based on the best data I could find, there are over 400 MILLION blogs on the net. However, there are only around 250,000 podcasts in the iTunes directory. If you had to choose someone to fight, which one of these guys would you choose?

6_Less_Competition

Now, I’m not saying that it’s impossible to get exposure for a blog. In fact, I think a blog is pretty much essential in 2014 (if you're trying to build an online business). However, podcasting gives you a less competitive space to get the word out there and help you to grow your blog, which is your main platform.

Lets put it this way, my blog is about blogging. However, if you do a google search for “blogging”, I can guarantee you you won’t find my blog anywhere (unless you dig more than I’ve ever dug before). However, if you do that same search in iTunes, it’s much easier to find this moderately attractive black guy who’s always smiling 😉

7_iTunes

8. Podcast Directories Provide Additional Exposure

iTunes is a search engine – a pretty good one too. In fact, it has an entire podcast directory where people are actively going and searching for you. Ok, maybe they aren’t necessarily searching for you or even I, but they are searching for things they are interested in.

8_iTunes

If you’re podcasting regularly about a topic they are interested in, then you are more likely to be found there and that can provide additional exposure for your brand and business. It helps you to get your message out there for more people.

In addition to iTunes, there are other great directories (like Stitcher) for even more exposure.

9. It’s Not As Expensive As It Used To Be

9_ATR2100USBA lot of people think that podcasting is a very expensive venture. The truth is – it doesn’t have to be. All you really need to purchase is a high quality mic like the Audio Technica ATR-2100 USB and you are good to go. At the time that I’m writing this, it’s available for $59.99 on Amazon.

To edit your audio, you can use a free open-source program like Audacity (Mac or PC). Don’t let the word free fool you. It’s an extremely powerful piece of software.

10. Helps You To Find Your Voice

10_VoiceThere’s something about showing up week after week in a public manner that helps you to find your voice and refine your message. If you go back to my first episode, and then compare it to my more recent episodes, you will notice a huge difference in energy and in purpose.

My podcast has helped me to refine my purpose and now I’m confident in what I stand for. I can get up in front of any size audience right now without preparation and give a 30 minute talk on a number of topics because of the fact that I’ve done it so many times on my podcast.

In Summary

There are many benefits to podcasting, and I’ve listed a few of them here. If you’re looking for a way to get your message out there and have a positive impact on the world, consider podcasting.

I started mine 3.5 years ago and am so glad I did. It has benefited me tremendously and I know that it can do the same for you.

Contribute To The Conversation

Are you a podcaster? If so, share the URL to your podcast in the comments section below along with a description of what you cover in your podcast. If you aren’t a podcaster, are you considering starting one?

07_07_Why_Podcast_Infographic

  • robertlabedz says:

    I like it and would LOVE it if I could download it and listen while I am at work.
    If I have to sit in front of the computer to listen – I might as well read it.
    I like to be able to download things and listen, because I do not read very fast and I don’t have time to read.
    However It sure is a lot of extra work on your end – but very different than other and would certainly win over folks like me. (you already got me any how)
    Thank you.
    Robert

  • Jennie says:

    This is perfect timing for me. I have been blogging for a few months and am ready to take it to the next step. Thanks for the additional encouragement!! Jennie at liveyourdreamjobtoday.com

  • Cedric Earl says:

    I didn’t listen to the whole dramatize reading but I would include it for those that are too busy to read due to work or want to sit back and relax.

  • Hi Leslie! I loved your dramatized reading of this post and I try to do something similar on my website. After being a follower of your podcast and also that of Pat Flynn from Smart Passive Income and Cliff Ravenscraft of Podcast Answer Man, I decided to start my own podcast last month in June called The Movie Munch Podcast where I provide tips and resources for movie enthusiasts that are living on a budget.
    I always look forward to your enthusiasm by listening to your podcast since I’m not really a blog reader. Keep up the good work and thank you for keeping me motivated to keep my podcast going! Hugs!

  • I think this is a very smart idea on your part to include the audio reading. I assume that you would then take that audio and publish it in the same place you would publish your podcast, right? So that’s just more content, which is never a bad thing.
    For me – I would rather read content only because it’s more convenient for me to be able to read it while I’m at work rather than listen.

    • Oh, and to add to that. I wonder if this would be a good way for me to at least start getting some audio content out there on my own posts without having to create additional material.

    • It’s an interesting thought Holly. My answer is usually the same – test. That’s what I’m doing now 😉

    • Hi Holly,

      Thanks for the feedback. I’m not sure where or how it would be published. I’m just throwing it out there for right now and will make decisions based on the feedback I get from you guys.

  • Elvetha says:

    You inspire me daily. I was not able to look at the little video. I like how to present your blog–you tell them and then you told them what you have told them. Interesting teaching tool. You see podcasting, like you’ve emphasized reaches more busy people and appeals to the auditory learner. Blogging without/with video appeals to the visual and auditory learner/individual. They are both effective means of marketing your brand, reaching more people, and changing more approaches to living. I am listening to your podcast and your voice reflects your enthusiasm and excitement. It is captivating.

    • Aww, thats awesome Elvetha. Glad to provide inspiration. I’m not sure which video you’re referring to because there isn’t any video in this post. But yes, I do like the format of teaching you described. It’s part of what I teach. Glad you enjoyed the reading.

    • Elvetha says:

      I was referring to the audio.

    • Ohhhh. Uh ohh. That’s not good. Were you having a problem listening to the one right at the top or the one lower down in the post. They were both added in different ways and I’d like to troubleshoot that and figure it out.

  • Lucre says:

    Leslie, your podcast is one of my favorites to listen to. I look forward to seeing the picture of the moderately attractive black guy pop up on my Stitcher stations.(You had me laughing out loud at the moderately attractive black guy part)

    • LOL. Yep – that’s me – the moderately attractive black guy. Maybe that should be my tagline, LOL. Jk.

      But on a serious note, I’m so glad to hear how much you enjoy the podcast. YOU ROCK!

  • Hey Leslie, I think you should continue with your experiment…I enjoyed both the content and the format. I am certainly less likely to leave before the end! I am seriously considering doing both a blog and a podcast…and that’s a definite maybe 😉

  • Robert Yawe says:

    Interesting, keep dramatising and lets see if it grows on us with time.

  • Sara says:

    This is a great idea. I do prefer to listen to your podcast while having my morning coffee. However, once I start school again I may not have time. Having more choices in content is a great idea.

  • Steve Spring says:

    Great content Leslie! I have been considering starting a podcast for a few months, but the time commitment and cost have always prevented me from getting started. This post helped me to learn more about why a podcast is important and why I should do it now. Thanks for sharing.

  • Gerry says:

    Works for me!

  • lehmancheryl says:

    Hi, Leslie! Definitely do both! In my experience the younger students especially like to listen…in the car…while working….while going to sleep. Although I am not sure that they could sleep through your enthusiasm! Anyway…I am sure it will expand your audience and reach more people than only print. Best wishes!

  • Rebecca says:

    Loved the podcast! I do typically read the posts, however, as you said, in busy times, it’s great to have an audio to listen to while you’re making dinner, driving, etc. I will also consider a podcast for my new blog which I’m just getting started. I thought your ideas were excellent! Congratulations on your move to self-employment!

  • sandy says:

    Postscript: It’s hard for me to write short posts, especially on your blog, because I know you read and respond to comments. Please forgive me.

    So, Leslie you’ve discovered a new Genre:

    I like the idea of(a new genre I think you’ve discovered which I’ll give a name to and you can run with the name) You are officially a Plogger that does Plogging.

    Here’s my suggestions concerning navigation issues and the plog:

    Mobile Tip:
    For brand new people who aren’t familiar what to do with their phones, you might want to explain in a side box how to listen on your mobile phone. I found it confusing to decide if I should be right clicking or hitting the arrow.

    Plog Tips:
    1) At the top of the article just ask: care to listen to this post. That’s it. Keep it simple.(I know this was a test and that’s why you wrote more)

    2) During your plog, you don’t have to describe the image( that is a distraction for me) Just tell me at the end of the plog that if I want to see the infographics go to the blog post.

    3) Have a section of your blog where you can sign up for Plogs. ( I’m psychic; I think you’ll get there…smile)

    My personal reason for loving plogging:

    I prefer listening to your voice; I love radio. I was able to make up the bed and do a few things while listening. I don’t know why many bloggers gave up “plogging” in the first place. Do you? And you’re right on about connecting on a personal level. We are energy beings and there is nothing more easy to connect with than the human voice.

    The problem with vlogs (video) is that they pull on more human senses and thus one gets tired fast; the same issue for blog posts which involve the eyes and the imagination.

    Plogging is a no brainer and I’m giving you a 10 today as one of my favorites.

    Darn, I should have plogged this response…LOL.

    • Haha, Plogger. Love it. Thank you so much for the detailed feedback. I agree with everything you said, and will definitely take your tips. Yes, I had an expanded explanation at the top of today’s post specifically because it’s the first time. It’ll be more streamlined in the future. And whether you type out your expanded responses or plog them, I’ll get through the entire thing 😉

  • Rob Still says:

    Hey Leslie great idea ! I really enjoyed your audio reading of the blog post. It helps me as a listener experience the spirit behind the words. I would love to do a podcast but feel I’m already spread too thin. What to do?

    • Very good point. I hadn’t thought about the fact that it helps the listener experience the spirit behind the words. I like that.

      In terms of being spread too thin – the answer is simple. Don’t start a podcast. Focus on what you’re already doing. In fact, try to eliminate some things so that you aren’t spreading yourself too thin. That’s essential for growth.

  • Janene says:

    Thanks for sharing your podcast. I’ve been considering purchasing a microphone to produce videos and now after listening to this I may consider podcasts as well. I also want to thank you for your valuable information and the way you teach. I teach a beginning blog class and often reference your website during the class and we watch some of your videos together. You’re very clear and easy to understand.

    • Thank you so much for mentioning my blog Janene. I really do appreciate it. If you do launch a podcast, let me know. I love it when people take action.

  • edenelgoEd says:

    As you put it, social networks can be arranged to provide a natural progression for content. One message can grow in extension and deep while going from tweeting through podcasting, blogging and vlogging. You rock, Leslie.

  • Linda says:

    Hi Leslie, I’m one of those odd people who reads (in fact, I just read this text instead of listening). I could download the podcast after midnight, when my satellite provider allows a “free zone” on bandwidth useage. You see, that’s the problem: I can’t watch alot of video or listen to podcasts during the day because of the bandwidth restrictions.

    All of us are affected to some degree by these types of restrictions. We have an opportunity to let our voices be heard. The FCC (Federal Communications Commission) – up until July 15, 2014 – has opened the door to to public comment on how the U.S. government should treat the Internet and the telecom industry.

    If the Internet were reclassified as a telecommunications service rather than an “information service,” telecom carriers would be subjected to the same rules as telephone service providers and everyone would be entitled to the same speeds (i.e. net neutrality). For more explanation, read

    http://www.sonomacountygazette.com/cms/pages/index.html

    Scroll down and read the article on left side titled: Future of Broadband: Protecting and Promoting Open Internet by Carl Wahl. (Carl has two prior articles also worth reading on the politics of Internet that may help more people understand this.)

    This is an important chance for all of us to weigh in. The FCC has the authority to re-classify the Internet without congressional approval (and a heavily lobbied legislature). This will give Internet entrepreneurs like us a level playing field.

    Leslie, and all, I hope you’re still reading…. remember, make your comments heard before Sunday, July 15. (I hope you’re OK, Leslie, with me posting this here. It important to help people become better informed.)

    • sandy says:

      Thanks for the reminder Linda. The net neutrality issues will certainly affect this issue. Pricing could change depending on how you take in information. I’ll be reading more. Thanks for the link. Very important issue. You rock.

    • Hi Linda,

      Thank you for weighing in on that subject. I don’t mind you posting it at all. However, I do wonder if that would affect your bandwidth issues at all. If the internet were reclassified as a telecommunications service and net neutrality were upheld (in my understanding), it wouldn’t cause everyone everywhere to have access to the same levels of bandwidth. What it WOULD do is make it so that the ISPs couldn’t treat internet traffic differently based on whether the service (i.e. netflix) paid them an additional fee for “preferential treatment”. Is that not what this entire argument is about?

    • Linda says:

      Hi Leslie,
      Sorry to be slow in getting back to you. There are several layers to “net neutrality.”
      What’s important is public outcry. Here’s an easy way to take action before July 15th:
      http://act.credoaction.com/go/5117?t=5 akid=11142.7669203.-9Lp3C

      Or go directly to the FCC and post your own comments at:
      http://www.fcc.gov/comments. Click on Proceeding 14-28 Click Proceeding 14-28(Protecting and Promoting the Open Internet) and fill out the short form.

      You’re correct. Reclassifying the Internet as a public utility wouldn’t directly affect bandwidth (that varies by terrain and what’s currently available in your area) but it can lead to improved bandwidth.

      Reclassifying would prevent censoring – basically what you’re saying about Netflix. Currently, carriers can censor whatever they wish and degrade transmission of one provider’s content over another’s.

      What the FCC could do is make a carrier provide only one transmission speed through its pipes.
      The public would have real choices and support ISPs that deliver the best service at the best price. Better still, communities and municipalities could create their own ISP with no speed tiers, no censoring of providers, and no censoring of provider content.

      The FCC could regulate all aspects of unfair competition and break up monopolies or prohibit the forming of them – like what would occur if Comcast were to merge with Time Warner Cable.

      We all need to speak up before July 15! A quick click on one or both of the above links will get your voices heard.

  • Anemi says:

    Great, I like it, wish I could do that, you sound perfectly normal, almost like you’re freestyle podcasts, which I love too. 🙂

  • Len Robinson says:

    Leslie,
    This was terrific. I really enjoyed listening to this format. The sound quality is amazing. Did you record this podcast using the Audio Technica ATR-2100 USB mic? If not, would you be willing to share the mic that you used?
    I have content that is ready to launch and would love to incorporate a podcast.
    My website is called TheCareerDragon.com. I hope to motivate young people to begin taking action toward their dream career and ultimately toward a dream life filled with purpose and contentment.
    Keep up the great work that you do!
    Len

    • Hi Len,

      Thank you for your feedback. Actually, the Mic I used here is the Heil PR40. It’s the main mic I use in my studio. But, on Friday I will be doing a full review of the ATR2100 and posting it for you guys to see, so that you can hear how great it sounds.

      Love the message behind your site. Keep on working at it. Young people need that kind of motivation.

  • Eric says:

    Hey, very cool. I actually read this but I do enjoy listening mostly and u think you brought out personality so it worked out well.

    I like the info graphics and such. I think it’s a cool touch to the blog, or plog, as someone put it.

    And I have to say, the joke about the being the attractive black guy was too funny. I was laughing so hard I cried.

  • Hadarah Batyah says:

    OK so I really liked the audio dramatic reading thing! A lot! Keep it!! And then i bet you can use dictation to type out your blog post now, can’t you! Or did you do it the other way around – write it first and then read. Either way I liked it a lot. Content was great too. But I’m feeling stressed about the idea of podcasting again, so I’m gonna hold off on that – but your points were SUPER valid!

    • Haha. Glad you liked. I wrote it first and then read it. Glad you enjoyed the content. But yes – I agree. Don’t start a podcast if it’s something that stresses you out thinking about it. Keep working on building what you’re building. You can decide if you eventually wanna go in that direction. We both know you do have that Radio voice though 😉

    • haha. thanks! Speaking of “voices” I’m actually getting ready to go into the studio to record some music!! Any recommendations for best “crowd sourcing” sites to use for a fundraising campaign? Oh and i love your info graphics. They’re looking so profesh!! 😀

    • Yes, I have a recommendation. Make sure to include Potato Salad. “What do you mean Leslie?” Well, let me show you – https://www.kickstarter.com/projects/324283889/potato-salad

      But seriously, I haven’t done any crowd funding campaigns personally so I can’t give any specifics.

      Glad you like the infographics. My VA ROCKS!

    • LOLOL OH MY MERCYYYYY ok thanks. watching now 😉

  • Maria Garcia says:

    Hi, One reason that podcasting has become so popular is that it’s automated. Listeners subscribe to your feed. This means they don’t have to remember to return your site to check for new content.
    Thanks
    Maria

  • Great post Leslie and beautiful infographic. I noticed in your last post an awesome graphic too. Where are you having them done? Are you doing them yourself? I pin them instantly! Nicely done! Thanks for all the great info you share with us!

  • Leslie I’m coming at you from Taiwan! Definitely love the advice you offer with your podcast and blog. I am working on my blog right now while listening to the shortened podcast. I plan to start with my own podcast shortly. Keep up the great work. Changing the world one blog at a time.

  • awazieikechi says:

    I like the audio dram but I guess because it’s your voice on it. Nice post and a great infograph

  • agen judi says:

    thanks for sharing this information. awesome dude

  • Elisa James says:

    LOVED IT!!! keep it

  • John says:

    Love the recording and so did my wife! Lol! You are right – because of the audio I invested more time into reading this post than I would without it. Great stuff Leslie! God bless my friend

    John

  • Hey Leslie, love this post. I had podcast a while back but I stopped doing it for a while because I wanted to reinvent myself and find my own voice when it comes to blogging and podcasting. I found my voice blogging so now I just have to find one podcasting.

    Plus I was creating all the content myself and not really wanting to interview people and I found out that it’s very tough to do it on your own. So the next time I start up my podcasting efforts, I’m going to do nothing but interviews.

    And like one of your points stated, it’s great for repurposing. People don’t really repurpose their content like they should be doing but at least if they start a podcast, they have a chance to get more exposure and use that content in various ways.

    Great post.

    Have a great week.

    – Andrew

  • Peter says:

    Leslie you are awesome. I love ur podcast – it makes me pick up my writing materials in front of my computer and begin to jot down points. All of the points are always relevant and I ask can a Nigerian make good headway in podcasting?

    • Thank you Peter. I’m glad to be able to help you via the podcast. To your question – what would prevent a Nigerian from making good headway in podcasting? If a little boy from a 34 Square mile Caribbean island called St. Maarten can do it, then a Nigerian can too 😉

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