167 How To Optimize Your Blog For The Sale

By Leslie Samuel | Blogging

Jun 11

Are you blogging with the intention of building a business?

If so, you’re going to have to sell something.

So the question is – have you optimized your blog to accomplish that?

If not, you've got some work to do.

Listen to This Episode

Fortunately, I'm here to give you a helping hand 🙂

In this episode, I dive into what it takes to optimize your blog for the sale.

Inside This Episode

Before diving into the content for this episode, I make the following 2 announcements:

167_Optimize_Pinterest

How to Optimize Your Blog for the Sale

Special Discount: If you need hosting for your new blog, I HIGHLY recommend Hostgator. If you use the coupon code becomeablogger during your checkout, you will get 25% off. Click here to sign up for hostgator.

I’m excited to be in San Diego next week at Digital Colab, where I will be speaking on two topics: Youtube and Podcasting. If you are in the San Diego area, let me know in the comments so that we can connect if possible.

Then I get into the main section of the podcast where I dive into 8 things you can do to optimize your blog so that you are making the sales you want to make.

How To Optimize Your Blog

These things apply whether you are already making money with your blog, or whether you haven’t reached that point as yet. Here are the 8 Things:

  • Understand how your blog makes money. Knowing this will empower you to make do all of the other things you need to do to optimize your blog for the sale. In this section, I go into the 4 different monetization methods.
  • Decide on your primary income stream – Of all of the ways your blog makes money (or will make money), which will you be your primary focus?
  • Rank the rest in order of importance – These other methods won’t receive as much focus as the primary method, but knowing their relative importance will help you figure out how much time and energy to spend on each.
  • Optimize your blog to your primary income stream – This is where you’ll get the most bang for your buck, so you might as well taylor your blog to making this happen. In this section, I talk about how to optimize your blog for the 4 different monetization methods.
  • Customize your calls to action based on content – In order to have maximum effectiveness, you should customize each one of your calls to action depending on the content that prospect just went through.
  • Remove all the excess stuff – If it doesn’t help you accomplish your primary goal, it’s not necessary. Get rid of it.
  • Use Resources to help make the sale – In this section, I talk about how you can use tools like Pretty link and LeadPages to have even more success with your monetization methods.
  • Use your email list – Yes, it’s your most valuable asset, and it can even help you make sales. It’s not directly a part of your blog, but they should work hand in hand to accomplish the same goal.

This is really an episode where I unpack a lot of that stuff. Yeah, you can read these show notes and THINK you have a grasp of the content, but this is NOT the time for that.

There’s a lot of value packed into this one, so listen, enjoy and TAKE ACTION!

P.s. there’s a special offer in there somewhere to, but I can’t mention it here. It’s a secret 😉

If you're trying to get a blog started where you can Create Content, Inspire Others and Change the world, head on over to my Free blogging course, where you get to follow me as I show you HOW I've built my blogs into successful online businesses and how MANY others have done the same.

Resources Mentioned

Transcript

Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I've got a transcript right here for you 🙂

Click here to download transcript.

About The Podcast

Learning With LeslieLearning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgeable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

How to Subscribe To The Show

  • owllady says:

    am i missing something… where’s the link to ‘listen’… it’s not in iTunes yet… hmmmm

  • hanshub says:

    Yes, Les where’s the link to listen? I can’t find the audio player anywhere. Luck, Hans

  • Thank you so much for another amazing podcast. I am about to start building my blog and with the information here and in your other podcasts, I know I now have a firm foundation and a much better sense of direction for where I want my blog to go and what my goals for it will be.

  • Gordon Smith says:

    Hi Leslie I’v just listened to the 167 podcast. I’m already a premium member and I tried to up grade to PLUS but it will not accept the coupon code you gave us. It keeps coming up not valid. please reply to [email protected]
    thank you for all your good work for us.

  • Eric says:

    Great episode here! There’s a lot of value in it if you’re willing to just put in the bit of work you mentioned.

    I wrote my my stuff and I can see that if it’s broken down, it can be focused on, worked at to get where you want to go with testing, time and action. For sure.

    Hey, two things though:

    1) What did you mean when you said linking to the transcript so people visit multiple pages? Do you mean to another post on the same topic or to the actual video/audio transcript?

    2) I haven’t done much research on leadpages but it sounds a lot like ten minute pages? Just a thought on something else you might look into … I forget if on your resources page you have ten minute pages listed but I don’t remember seeing that.

    Great stuff … keep it up! I love the podcast and actually only listen to it on the blog itself. I’m not a big fan of iTunes but it’s still great stuff (the podcast).

    • Hi Eric,

      Glad to hear you enjoyed the episode. To answer your questions:

      1. I meant having one post with the video and summary/outline and a second page with the transcript. Here’s an example – http://leah4sci.com/video-transcript-introduction-to-mcat-math-without-a-calculator/

      2. I have checked out Ten Minute Pages but I just don’t like their designs. They look a bit cheap in my opinion. Leadpages just looks much slicker. And, they use data from the people who use them to make them better and put together pages based on how well they convert. It’s pretty hard to beat that.

      Thanks for the great feedback. Wishing you all the best with your blog.

  • Mary says:

    Thanks for the great podcast! You are really teaching us how to do this FROM THE HEART! And from your own growth.

    I really loved this info because I have had a heck of a time on knowing what to focus on to monetize.

    This puts our goals under the microscope, step by step. i have never heard this so spelled out before.

    I havent understood sales pages too much. I thought they were part of a sales funnel (which I don’t understand yet either).

    I will have to listen to this podcast a second time– it was so much great info to implement NOW

    I dont know if I am a premium or premium plus member but I am enjoying the training. Thanks for you enthusiasm and your growth! Mary

    • Hi Mary,

      Thank you so much for this feedback. It’s actually quite helpful to me to know what you guys resonate with. My plan is to do much more of this kind of content. We often neglect to explain the fundamentals because we assume it’s common knowledge, but if it wasn’t always common knowledge for me, it won’t be common knowledge for many others.

      Stay tuned for more of this kind of content 🙂

  • Leah Fisch says:

    Honored to be mentioned, even if you did call me a nerd 😉

  • Scarlet says:

    Hi Leslie,

    I’m a member of Become a Blogger and I asked you a question in the members area 2 weeks ago and I haven’t received a response yet. I really need help so if you could answer that question when you get a chance I’d really appreciate it.

    Thanks,

    Scarlet

  • vishal says:

    Very good way to teach.. 🙂 keep it.. 😀

  • mehrad says:

    Thank you so much for these tips … i am trying to use them now….

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