Lauren Greutman is THAT lady from IamThatLady.com offering women ages 25 to 45 tips about saving money and frugal living.
She has one of the biggest blogs in the New York State which started from her passion to share in her blog anything about frugal living.
She is also a backup co-host on her local morning TV show – Bridge Street, appears regularly on 9 WSYR, CNY Central and has appeared on WNBC and Anderson Cooper, the Huffington post, Dr. Oz and the list goes on and on.
I got her on here to find out how YOU and I can strategically go about getting media exposure for our blog. Listen in as Lauren shares specific steps we can take.
What to search on Twitter
How to approach the reporters
Connecting on Twitter
“Hey, I have a story idea for you, can I get your email? Can you DM me your email?”
* At this point, you should already have your pitch letter ready in case the reporter/s email you back
If the reporter you've made contact with has a different field than what you are pitching, you can ask to forward your scoop to someone who'd be interested with your story.
Remember, reporters are always actively looking for stories.
– There is no standard format for creating one. Make it personalized and remember the following important points.
2. Genuinely write a letter to them about what you can offer them NOT what they can do for you.
“Hey, I am teaching this free coupon seminar in the area to help support money for X, Y, and Z, and I would love to bring it to your audience. I would love to get promotion for it. Do you think that this would be something that would fit for you?”
“Hey, I have so many people read my blog and I always tell them about coming to watch your show.”
“Can I follow it up with you in a few days?” Or,
“I’ll follow up with you in five days.”
– After making the connection and before going on air, make sure the following are discussed and emphasized in your last communication before going live.
Things to talk about:
– Offer a list of maybe four to five topics that you’re going to be talking about during your segment
– Helps you take control of your segment.
– Avoids getting into topics you’re not knowledgeable about.
– Don't try to sound bossy and controlling.
“This is what I do and these are the things that I would like to talk about”
– Reduces the amount of time for reporters to do their research on you and your topic.
– Have control over how you are portrayed.
“Lauren, blogger at iamthatlady.com.” Or,
“Frugal Living Expert at iamthatlady.com.”
“I just want to make sure we have this all planned out. How do you plan to identify me on air and what are you going to plan on putting in that lower third so that, I know ahead of time.”
– Ties are what anchors or hosts wear.
– Position yourself half way between the host and the camera, the way your body is tilted so that, you’re engaging with the viewer and the host
– They need to know what you have done or where you have already been featured.
– The Media people will have some idea about how you act in front of the camera.
– have a place to organize your media contact lists and future engagements with them.
– make sure to write down when pitching everybody and what their responses were.
If looking for traffic to an event…
– Continue tweeting with them even if not trying to do a segment.
“This will be a great story in September, can you email me back then?”
Media doesn’t always guarantee traffic. It guarantees that you will have more clout. It helps you establish your name as an expert in your topic.
Some people just love being able to read along with interviews, or they might just prefer to skip the audio completely and just read through the transcript. Hey, if that’s what floats your boat, it is all good. Here’s the transcript just for you
Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.
I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.
If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.
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