I'm just SO THRILLED to have my good friend Rachel Martin on today's interview. In my eyes, she's the Facebook queen. Yep I said it.
There's a lot of value in the interview and I'm trying out a new format. Check out the show notes below and you'll see what I mean.
There's also the Take Action Sheet that you can download above that summarizes all the good stuff and makes it as practical as possible for you.
Let me know what you think in the comments below.
Rachel Martin is the voice behind Finding Joy, a blog dedicated to seeking joy in life, specifically in motherhood.
She has been using Facebook as a strategy in generating consistent traffic to her blog and as a result has reached millions of readers in the last three years with some posts generating as many as 100,000 likes on them (one has over 220K).
She's been authoring eBooks that have also gained a lot of interest particularly among moms. She is currently the VP for Marketing for a conference I recently spoke at, Blogging Concentrated.
Rachel has a very specific Facebook strategy that has been proven (over and over) to increase engagement. So, I decided to get her on here to share that strategy with us.
Questions to Answer:
How to determine your type of audience:
1. Trial and error 2. Facebook Insights
3. Observing other people's strategies
4. Learn about Facebook’s Open Graph
Question to answer: Which posts / content will my readers want or love to share in their own stream?
1. Create content that your readers will want to share
** achieves virality and shareability
** always aim for more SHARES more than LIKES
2. Be generous with content
Please note: The following examples are EXAMPLES from what Rachel has been doing on her Finding Joy Facebook Page. To find what works for you, TEST, TEST and when you’re done, TEST some more. (Click on the images to see actual posts)
First post – in the morning (approximately 9am)
*New post* (Letting your audience know about a post you made to your blog)
**Note: Goal is for your readers to have as few clicks as possible
Fourth post – Later in the day/evening
Questions to answer:
How to engage them:
Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.
I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.
If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.
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