You’ve decided to include Pinterest in your social media marketing strategy to promote your blog. You’re intentionally creating content with eye-catching pinnable images. You’ve created an account and regularly spend time on Pinterest but what is all of this time and effort really doing for your blog?
These metrics are important to monitor because the data can help you determine how well your Pinterest efforts are paying off in terms of visits to your blog, the number of page views and the amount of time visitors spend on your blog.
For some bloggers these words such as analytics and metrics are a source of confusion and overwhelm. If you haven’t yet started with analytics, Google has an Analytics help center to help you get started. You can also simplify Google Analytics by getting the Become A Blogger Dashboard.
Within Google Analytics you can measure the amount of traffic coming to your blog from most social networks including Pinterest.
A screen will appear that lists the social networks referring traffic to your blog. They will be listed in descending order from the network that sends the most traffic to your site down to the network that sends the least.
The resulting list will let you know how your traffic referrals from Pinterest stack up against other social networks. If you find that you are putting effort into Pinterest and seeing positive results, keep up the good work. If not, you might need to reassess you Pinterest strategy.
In the example given, Pinterest is the top social network traffic refer, for your blog it might be lower on the list.
At the top of the list you’ll find the URL of the blog post or page that was most visited from Pinterest for the time period selected.
Having this information can be very helpful in determining what type of content resonates best with Pinterest users. Use this information to help guide future blog post topics and the images used in them.
Each individual pin on Pinterest gets assigned its own URL. Google Analytics tracks how many times your site is visited from each individual pin.
Find Pinterest on the list and click.
On this list you might possibly see the link that comes from your Pinterest profile. This shows the importance of including the link to your blog in your profile. It gives Pinterest users a one-click way to get to your blog.
There’s a small gray arrow next to each Pinterest pin. When clicked, it will open a new widow with that pin.
In this case, the top referring pin for this time period brought 163 visits to my blog. When I clicked on the gray arrow the pin below opened in a new window. I was surprised to see that is wasn’t a pin that was on my Pinterest board it was from another Pinterest account with over 1 million followers. It was repinned 43 times and liked 32 times.
I was sure to follow this pinner and repay the favor by following her and repinning from her Pinterest boards. Check the pins that are bringing traffic your way and you can find new accounts to follow that have already shown an interest in your content.
A word of caution, growth on Pinterest as with other social networks does take time. If you’ve only been active on Pinterest a short while you might not yet see Pinterest ranking high in your Google Analytics.
If you find that your efforts aren’t paying off after a significant amount of time you might need to reassess your Pinterest strategy. The amount of time varies depending on the amount of content you publish and your niche.
Google Analytics can provide you a wealth of knowledge about what is happening on your blog, taking a quick look to see if what you’re doing for Pinterest is really paying off and which pins are bringing visitors to your blog. You can use this information to learn more about the people who find your content interesting guide future blog posts or the kinds of images to use in your posts.
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