The Power Of Guest Posting

By Gary Korisko | Blogging

Aug 05

Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8

After clicking publish and sending a new post you’re particularly proud of out to the world – have you ever stopped and had the sobering thought that it's possible that no one will see your work?

You started this whole blogging journey with enthusiasm, goals, and aspirations.

3_The Power of Guest PostingYou work hard at learning how to create useful content, but you soon find out just how hard it really is to gain any traction.

You become frustrated, and at some point, you begin to think that maybe it’s never going to get any better.

No matter how talented you are, no matter how great your content is – getting noticed in the blogosphere is beyond difficult.

A Blog Jam

The reason it’s so hard to get noticed is because the blogosphere is a big, noisy, congested space.

By most estimates, there are more than 200 million blogs out there. Think about that.

The world’s largest city, Shanghai, only has about 14 million residents.

If every man, woman, and child in Shanghai each ran 14 blogs, there would still be blogs left over. That’s crazy!

Blog JamWith all that competition, it’s no wonder that the blogosphere is littered with the remains of abandoned blogs.

For the people who ran those blogs, the frustration of not getting noticed and not growing became too much at some point – and they just quit trying.

So therein lies the problem: A level of competition so high that it begins to appear almost impossible to make an impression.

But it’s not impossible. You don’t have to wind up on that giant pile of abandoned blogs.

Epic Content Won’t Save The Day

EEpicverywhere you turn online, someone is telling you that content is king. They promise that if you write epic content, the world will eventually notice you and beat a path to your door.

You've probably read that a million times – and because you hear it so often from so many sources, you might really believe that great content is all you need to stand out.

I understand why you’d believe it, because it does make logical sense. If you produce an excellent product, someone should eventually notice it, right?

Not necessarily.

It’s true that great content is absolutely, positively vital – but only producing great content isn’t going to make your blog successful.

Epic content is the bare minimum requirement.

So what is the answer?

Lost In The Crowd

Poppy_LargeLet’s compare the blogosphere to a poppy field. I know – it sounds like a weird comparison, but bear with me.

As you can see in this photo, poppies grow very densely and can cover vast areas. For our purposes here, let’s say that each individual poppy in this picture represents a blog.

Just look at that huge mass of flowers. Also notice that from the photographer’s point of view they all pretty much blend together into a big, pink blanket. Except for the flowers in the very front of the photo, it’s literally impossible to tell one flower from the other.

That is the same problem you face. Standing out is the single biggest problem a new blogger faces.

In a sea of blogs all blasting their message out to the world as loudly as possible, what can you do to rise above the masses and get noticed?

Performing On a Larger Stage

stageTake a look at the poppy field one more time and think of your blog as one of those poor, lost poppies way in the back of that picture where the photographer can’t see it. It has virtually no chance of being noticed back there.

But what if that poppy way back there had the ability to uproot itself and walk up to the front row where everyone could clearly see what a high quality flower it is? It would be much easier for it to be noticed up front, wouldn’t it?

Well, we all know that flowers can’t do that – but lucky for you… your blog can!

Guest posting can move your blog up to the front row and give you a much better chance of having your work noticed.

The Power of Guest Posting

Guest posting is a powerful and effective way to grow your subscriber base and earn more exposure for your blog. There are seven primary benefits to properly launching a guest posting campaign.

1: It will increase your blog’s visibility.
As a new blogger, being a guest on a larger blog’s stage exposes you and your work to more people who may never have heard of you otherwise.

2: It will boost your traffic.
Not only does blogging bring a traffic spike on the day your guest post runs, but if you have great content waiting for your new visitors, many of them will subscribe – or at the very least, come back and visit again and again. Over time, guest posting will consistently increase your blog’s day to day traffic.

3: It allows you to forge new relationships.
When you guest post, you meet a lot of new people who visit your blog from the host site, so you have the opportunity to start building lasting relationships with them. Just as importantly, guest posting allows you to start forging relationships with other more experienced and influential bloggers.

4: It builds your credibility through association.
When a larger, well known blogger invites you to post on their blog and address their audience, they are in effect stamping a seal of approval on you and your brand. Don’t take the responsibility and honor of this approval lightly. When this occurs, by association, you benefit from the reputation and credibility that the host blogger has earned over time.

5: It builds backlinks.
While I’m not one of those SEO-smitten bloggers, it is important. And backlinks from larger blogs improve your standing and visibility in search engines.

6: It allows you to receive free coaching from elite bloggers.
When you guest post, often there is a back and forth email exchange with the host blogger to work out ideas and/or revisions. These exchanges are invaluable. A lot of people pay a pretty penny to hear what big bloggers think about content creation. When you’re working on a post for them, you’ll pick up a ton of useful knowledge for free.

7: It will help you become a better writer.
Guest posting helps you become a better writer in a couple of ways. First, when you’re posting on your own blog and you’re writing guest posts, you write more often. And when you practice something more, you become more skilled at it.

Also, when you have the opportunity to make an impression on a larger blog and be seen by more people, you tend to put a little extra effort into your work which leads to a better post and better writing habits.

So instead of being nearly invisible in a giant field of other bloggers, guest posting allows you to put yourself front and center on a much bigger stage in front of a bigger audience.

Because guest posting is so powerful, it’s not something to be taken on willy-nilly. To launch a successful guest posting campaign, you’ll need a plan and some specialized knowledge of how to properly execute that plan.

Until Next Time: Homework

This series will comprehensively walk you through each and every step of successful guest posting from start to finish. The next post will cover how to identify and prime appropriate guest posting target blogs.series

But in the meantime, do me a favor. Spend some time on your favorite blogs studying guest posts. For example, if you were searching for guest posts say, in Google or in any other search engine, you would type “Become a Blogger” guest post.

After you read the guest posts, follow the links in the bios or “about the author” section at the end. Check out the content on the guest poster’s blog, too.

Pay particular attention to what the markets and niches of both the host site and the guest poster’s site have in common.

The next post in this series will teach you how to properly target blogs to guest post on.

Now it’s your turn

Have you started guest posting yet? Tell us why or why not and share your experiences in the comments.

 

  • Brandon Halliburton says:

    Great job Gary. I just might give guest blogging a try.

  • Laura Leigh Clarke says:

    Hey Gary – awesome article! I’m excited to see the rest in the series.

    I use guest posting. It’s brilliant for showcasing what I do to new people without having to “sell” anything. It’s also great for building relationships with other blog owners… No man is an island – and blogging is just a fanastic way to add value and connect with like-minded people… Yourself included, of course!

    🙂

    • Gary Korisko says:

      Hey there, Laura.

      In a round-about way, guest posting is what led to you and I meeting, wasn’t it? I think you saw one of mine and Tweeted it – and a conversation ensued. Look at us now. 🙂

      Thanks for the visit & comment!

    • Laura Leigh Clarke says:

      Hey, you’re welcome Gary. Yes, it’s amazing – to think that the off-line generation think that computers have stopped us talking, I think we’re doing pretty well 😉

    • Gary Korisko says:

      We sure are. Those “offline” people don’t know what they’re missing.

      I mean they literally don’t. They’re offline after all 🙂

      Thanks for your support & insights Laura!

    • Laura, thanks for stopping by and participating in the discussion. I love seeing that. No man is an island indeed 🙂

    • Laura Leigh Clarke says:

      lol – indeed!

      Great to connect with you Leslie. You have a great community here – and some brilliant articles. Looking forward to seeing the next part in Gary’s series 🙂

    • Why thank you Laura. I really appreciate that. Hope to see your smiling face around the community more 🙂

  • Marianne says:

    i can definitely see the value in guest posting and plan to add that to my strategy soon. i need to start evaluating the blogs i should focus on.

    • Gary Korisko says:

      I think you would *really* benefit from guest posting on targeted blogs, Marianne. With such a good-looking but new blog – you need to show that platform off to the world. I think it would turn some heads. Thanks for stopping by!

    • Marianne, once you do that, you should definitely come back and let us know. We’re all about holding each other accountable. That’s the way we can help each other improve and that’s what the Become a Blogger community is all about – to change the world one blog at a time 🙂

      Thanks for stopping by.

  • Guest posting is a great way of standing on the shoulders of giants

  • Carey Green says:

    Guest posting is something on my “to do” list that I’ve not made sufficient time for thus far. Your post has me moving it up on the list Gary. Thanks!

    • Gary Korisko says:

      Good to hear it, Carey. We’ll be getting into the “meat” of guest posting like targeting and pitching in the next couple posts in this series.

  • writer1 says:

    That was a good article on posting…! I am new to the game, so am going to just jump right in the writing pool and find out, if I can swim in the mix…!. I am sure someone out there will rescue me if I suddenly start to go under…!

  • It’s the best of article..thanks Gary.

  • Allan Dubon says:

    I do like guest posting. I haven’t done much, but I have had a couple guest posters on my blog. This is somethings I need to work on for greater engagement. I love it when I get a note from someone saying my content has helped them. Gary thanks for the great reminder. I’m excited to see all the posts!

  • Fantastic post!

    Awesome content is great, but doesn’t mean that people are going to magically find your website. You have to promote yourself, and guest posting is one of the best ways, in my opinion, to do this.

    I am really excited to read the rest of your series, Gary. It is shaping up to be a good one.

    I am currently doing an A-Z challenge on my own blog, and tomorrow is G. Can you guess what I’m writing about?!

  • Ava says:

    Great post Gary! Comparing Shanghai and all the blogs in the world made it very clear, guest posting is the only way to really make it!

    • Gary Korisko says:

      Hi Ava!

      I’m glad you stopped by. And yes – in such a noisy, crowded space, guest posting is one of the best ways to get noticed… and to drive traffic to a new blog.

  • Visaga Vel K says:

    It’s really very great post. after reading your article i learned guest posting. thank u so much

  • Bobbi Emel says:

    Great foundation for a series on guest-posting, Gary! You know how I feel about guest-posting, so I’ll be cheering you on the whole way!

    • Gary Korisko says:

      I do know how you feel about it – and I hope you enjoy the rest of the posts!

      For everyone else: Bobbi has done a lot of guest posting… and she’s done it the right way, building herself a nice, strong following as a result.

      Good to see you here, Bobbi!

  • Andrea William says:

    It is a good valuable article. this article helps me to know about Guest posting.
    Thanks for your valuable information.

  • Arlen Miller says:

    Touchdown. I like that! You have written hope! Thanks for writing, Gary.

  • Andre Robley says:

    Theres so much to learn from this article Gary! What’s more is that I’m taking note of your delivery – 8-part series roll-out, candid voice, video intro, bullet points, illustrations, let’s-solve-the-problem angle, feedback request ending. All the good stuff that I’M NOT DOING 🙂 THANKS

    • Gary Korisko says:

      Thank you Andre! Very nice of you to say all that – and I’m sincerely happy you’re finding value in this series.

      Some of the things you mentioned are a credit to Leslie – like the images and the video intro. Those are his brainchildren 🙂

      As for the delivery – Solving a problem and “feedback request” ending (call to action) really need to be a part of every post we write.

      With regard to the candid voice – that’s who I really am 🙂 I really don’t know any other way to be. (So I’m glad you like it!)

      And you bring up a *great* point there. We all need to find that way to communicate online (or voice) that is sincerely who we really are. Leslie is a great example. The times I’ve corresponded with him privately – he’s the exact same guy you see in his videos and hear on his podcast. And the realness shows in everything he does here.

      Thanks again! You brought up some excellent points that are very valuable to all bloggers.

  • Miriam R Johnson says:

    Thanks,your blogging keeps it simple. and your outline is very easy to follow this information is very helpful.

  • Jane Littlewood says:

    The trouble with anything online is that you can’t just publish it and expect everyone to find it – blogs, articles, websites etc. even social media. You have to put as much effort into promoting it as you do a normal business – and so many people just don’t realise that. Great article!

  • Susannah Mae Cyrus says:

    Thanks so much! I am new to guest blogging and am a bit wary of what seems like a potentially spammy, inauthentic landscape. It seems like having the willingness to read, comment, join communities and interact is a great first step before asking to guest post anywhere. What are your top three tips for effectively asking to post on somebody’s blog?

    • Gary Korisko says:

      Susannah:

      Thank you! I’m happy to hear you enjoyed the post. The authenticity (or lack thereof) and the effectiveness of guest posting is up to those participating. If you approach it from a place of quality and integrity, that’s what it will be for you 🙂

      Actually – there’s a lot more than three tips for effectively pitching offered in this series! If you haven’t already… use the navigation links at the top of this post to read them all. And feel free to contact me with questions.

      Thanks again!

  • Max Turner says:

    Good Read. A must have for any blogger.

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