focus

070 How To Select A Single Focus For Your Blog To Have A Greater Impact

Leslie Samuel Blogging, Podcasts Leave a Comment

I’ve been struggling with something over the last few weeks. It has been a struggle with identity. The question I kept asking myself is this:

focus (2)“What is my niche?”

I know what you’re thinking. Leslie, you teach people how to find their niches. Leslie, you know what your niche is? You run the podcast where I learn, you learn, we all learn about those things like Internet marketing, online business blogging, traffic generation, social media, all that www stuff.

Yeah, I know – but really? If you read that line again, you will notice that it’s one of the most vague statements in internet marketing, lol.

So off I went, on a quest to rediscover what I’m about, and what my podcast is about.

I can now say that I’ve narrowed down my niche. I teach people how to build an online business with an authority blog. That’s EXACTLY what I do!

How did I narrow it down? That’s what I share in this episode with you.

Outline of Today’s episode:

The benefits of having a single focus:

  • It allows you to have a greater impact.
  • People know exactly what to expect
  • It brings you the right audience
  • It gives you Clarity
  • It allows you to be able to get into a sub niche of a very popular niche and thrive
  • Much, much more . . .
How to narrow down on your single focus:
  • Do some Keyword Research
  • Ask your self the questions:
    • What am I passionate about? Be specific
    • Who is my target Audience?
    • Who should NOT consume my content
  • Make your focus CRYSTAL clear on your blog, in your podcast, videos etc.

And of course, I go into MUCH more detail in the podcast, so make sure to listen in!