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059 What it Takes to be Successful Online - With Tim Conley

Who: Tim Conley
Website: Foolish Adventure

Tim Conley

Today's interview is nothing less than a privilege. One of the first podcasts I ever started listening to was Foolish Adventure.

Why?

Because I heard that it was being launched by Tim and his former partner and the name sounded a bit weird. I remember thinking to myself - "Foolish Adventure? Internet Marketing? What's that about?" Then I started listening to it and was amazed at the content.


At first, I didn't think I would learn a lot, but man . . . was I surprised. Tim has been sharing a lot of knowledge that he's accumulated from over 13 years of being a marketing consultant. This is one of the VERY FEW podcasts that I can say that I've listened to EVERY SINGLE EPISODE. That should tell you something. As we start off the new year, I wanted to focus on the kind of mindset it takes to be successful online. That's what the month of January will be about. So I invited Tim on here to talk about his experiences, what he's learnt over the years and to share what kind of mindset it takes to be successful online. In this interview we cover:

  • Why his first business failed
  • What he learned from that experience
  • How he moved on from there to become successful
  • The one thing you NEED in order to have a business
  • The kind of mindset it takes to be successful online

There's a lot of value in this one. If you internalize what Tim is saying, lots of great fuzzy things can happen. Ok, maybe not great fuzzy things, but you will be positively impacted.

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Leslie Samuel is the guy behind Become A Blogger, the Learning With Leslie podcast, and the creator of Interactive Biology. Follow him on twitter @LeslieSamuel.
The following two tabs change content below.
Leslie Samuel is the guy behind Become A Blogger, the Learning With Leslie podcast, and the creator of Interactive Biology. Follow him on twitter @LeslieSamuel.

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  • http://fitdeskjockey.com/ Matt

    Hi Leslie!

    I was SUPER excited to see that you were interviewing Tim. I’ve been a huge fan of The Foolish Adventure for quite some time now; in fact I think it was the second podcast I ever subscribed to. I do miss Izzy’s laugh. It’s too bad you can’t get a drop of it that you could throw in every once in awhile Tim. :)

    I have to say that by the end of the podcast I was left thinking one thought, “Am I just a gnome stealing underwear?” Let see…I’ve got “A”…I’ve got “C”…now where the heck is “B”?

    Leslie, you advocate building a following and providing value to your market first and then worrying about making money later, whereas Tim’s approach seems to advocate getting to the sale as soon as possible if only to confirm the market. Is there a way to reconcile these two approaches, or are they just simply different approaches? Then again, is my understanding of Tim’s message incorrectly based on me viewing the sale through the limitations of event thinking?

    I have to admit that all the information you’ve provided is a little overwhelming, but at the same time its very eye opening.

    Thanks again you two.

    -Matt

    • http://www.becomeablogger.com/ Leslie Samuel

      You raise a great point Matt. Yes, there are different ways of building businesses online. What Tim suggests makes a lot of sense, and I know of a number of people who have done it that way. In fact, it's also the way that Tim Ferris recommends in his book "The 4 hour work week".

      However, I can also think of a number of people who have built audiences, then launched products based on the audience they've built. In some ways, that's one way of testing your product. Do people resonate with what you teach on your blog? If so, the chances are higher that they'll purchase your product. But you never know until you take action . . .

      So the question then is - then what way should you go? To be perfectly honest, that's not something I can answer for your. You need to do what's right for you, get feedback based on taking action, and continue building your business, optimizing as you go, and getting stronger (as Tim put it).

      In terms of the info being overwhelming, I hear you. It's a lot to take in. However, building a serious business takes A LOT. The question is . . . "How bad do you want it?" What are you willing to do to reach the level of success you want to have?

      I know - I'm giving you more questions than answer, but I hope it helps in some way ;)

      • http://foolishadventure.com/ TimConley

        @Leslie Samuel and Matt,

        The concept of build it and they will come is one of the biggest problems in the blogging world. Since the dollar cost of starting a blog is zero, people don't give any real consideration to whether they are building a business or just doing a hobby and never consider the time-cost or opportunity cost of not selling as soon as possible.

        If you get 10,000 people reading your blog every month, are you successful? If you're paying your bills from it then yes you have a successful business, but if you're not then you have a successful hobby.

        When we look at all those who have built an audience and then found a way to make money, we can get caught up in the idea that it is easy to replicate especially since these successful bloggers (or podcasters) say that you should try to replicate their success. In their minds what has happened to them is not chance, but a system that can be followed by anyone.

        This isn't true. It is only partially true.

        The tales of success are stories of survivorship. They succeeded so what they did to succeed must be what it takes to succeed. This is confusing correlation with causation.

        Unfortunately, this ignores the thousands of people who tried the same thing, but never gained any traction and couldn't make a living at it.

        When a business is based on subjective things like audience taste, writing ability, speaking voice or whatever, replication is nearly impossible. However, there will always be some who succeed and the "myth" gets perpetuated.

        If a person wishes to build a business and not a blog (something we talked about in the first version of this interview -- the lost recordings) then the person should find out as soon as possible if someone will purchase from them instead of waiting for 6 months, a year or 2 years to build an audience and then finally ask for a sale.

        By focusing on building a business, you develop systems that will replicate customer acquisition and product development.

        By focusing on building a blog, one must try to replicate very subjective strategies that rely on luck such as writing a blog post that goes viral and drives many thousands of new visitors to your site. It also requires YOU to be exceptional and not just providing a good product at a fair price.

        • http://www.becomeablogger.com/ Leslie Samuel

          @TimConley I agree with what you're saying for the most part Tim. However, when it comes to businesses, there are thousands of people who failed even in proven businesses. Does that invalidate the business? Not really.

          However, I do like the concept of proving the business first by getting the customer first/sooner. Maybe at some point we should do a followup interview on how to do that when it comes to starting an online business.

        • http://foolishadventure.com/ TimConley

          @Leslie Samuel I did have a section about why business failure and blogging failure are different but I exceeded the livefyre character limit so I had to cut my argument short.

          I'd love to talk about this topic anytime you want. I love this stuff.

          t

  • TimConley

    @lesliesamuel who does your transcripts? I was just reading the transcript of the interview you did with me & it's very well done.

    • lesliesamuel

      @TimConley My AWESOME VA does all of my transcripts.

      • LeanMuscleMatt

        @lesliesamuel Your VA is awesome! :) I was just thinking the same thing as Tim.

        • lesliesamuel

          @LeanMuscleMatt she is indeed. Saw your comment on the @TimConley interview. Will respond a little later

      • TimConley

        @lesliesamuel Your VA taking more clients?

        • lesliesamuel

          @TimConley Unfortunately not. I keep her pretty busy with both of my sites and then some.

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