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053 Forget Keyword Research, Bring on the Personal Branding! – With John Kowalski

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 John KowalskiJohnKowalski

Evolve. Connect. Inspire.

These are the three core elements in John Kowalski’s consulting company that define and strengthen his business online, which you can find at After 12 years, he says that by determining this, he has been able to strengthen the message that he would like to convey to his audience.

Consistency is important and with his work aligned with these core values, strengthening his messages to his readers has been a success.

Today he talks to us about how he went through his personal journey of searching for the key assets in himself as John Kowalski – the journey he took in discovering his own personal brand by determining these three core values.

He shares to us the tools that helped him to get to them and how he decided on what they were.

Here are other things that John shared with me during the interview – things that contributed in building the foundation for Babacita and for its success.

  • Techniques used in searching for one’s core values.
  • Why consistency is critical for personal branding.
  • How he used mind mapping as part of his strategy.
  • Defining his core values: “Evolve. Connect. Inspire”
  • How to be successful with “Personal Branding

Resources Mentioned in this Episode

  • Babacita – John Kowalski’s website.
  • Wordle – Create a Word Cloud – an interesting resource used by John Kowalski in his self-evaluation process.
  • Evolve. Connect. Inspire. – The core values of John Kowalski’s consulting company.
  • WorldBlu — Helps John Kowalski’s business to grow.
  • PeaceWalker Project — Where John is a Certified Level 1 Instructor offering seminars focused on conflict resolution and conflict management.
  • John’s “Reinventing” post — Where he talked about the changes he was starting to go through

Word cloud created of this transcript

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16 Responses to “053 Forget Keyword Research, Bring on the Personal Branding! – With John Kowalski”

  1. John Kowalski December 1, 2011 at 12:29 pm #

    Thanks Leslie!! It was fun and hopefully helped some of your readers. A friend of mine, after listening to this sent me this link… Pearl Jam’s “Just Breathe.” Very appropriate.

    • Leslie Samuel December 2, 2011 at 7:42 am #

      Thank YOU John for taking the time out to join me on the show. I know that it helped A LOT of my listeners, based on the feedback I’ve gotten. Keep up the good work :)

  2. Lovelyn December 1, 2011 at 1:36 pm #

    Thanks. It was a great show as always.

    • Leslie Samuel December 2, 2011 at 7:42 am #

      You are very much welcome Lovelyn. Thanks for listening as always ;)

  3. Stephen Budd December 1, 2011 at 1:38 pm #

    Leslie, I just finished listening to your interview with Lee McIntyre. It was great. I’m heading to the John Kowloski interview now. Thanks as always for all the great information you bring us.

    • Leslie Samuel December 2, 2011 at 7:42 am #

      Awesome Stephen, hope you enjoy it. Let us know what you think when you finish listening to it :)

  4. Wasim Ismail December 2, 2011 at 4:25 am #

    Leslie, I finally got a chance to subscribe to your Podcast on iTunes, now I can listen to them when driving and out and about. Loved this one, especially the name …lol and the tips on mind mapping, it truly does create clarity and a focus on what you are looking to achieve.

    • Leslie Samuel December 2, 2011 at 7:43 am #

      Glad to have you as a subscriber (finally, lol). Glad you enjoyed the interview.

  5. Andrea December 2, 2011 at 8:14 am #

    Great episode! John himself really is inspiring. One can tell that he put some time and effort into mind mapping himself and his ideas / thoughts. I for sure gonna listen to this episode a second time and visit babacita. I`ll just head over to my mind map now :)

    • John Kowalski December 2, 2011 at 8:37 am #

      Thanks so much Andrea!!! Definitely some things to think about which help to look at all angles. It’s a great way to check and balance yourself and your thinking, while remaining completely true to you. :)

    • Leslie Samuel December 3, 2011 at 7:27 pm #

      Awesome to hear Andrea. Glad you guys are getting so much value from the interviews. This was definitely a great one!

  6. Rochelle December 2, 2011 at 11:15 am #

    Consulting :) Ou. I’m gonna like this podcast.
    Listening right now ;)

  7. Rochelle December 2, 2011 at 12:05 pm #

    Core Values ROCK!
    We’re gonna change the WORLD!!!!
    John Kowalski makes a lot of sense.
    “It’s just sitting, being still, and opening your heart.”
    “Start grouping… just start writing… you never know when that Idea might flip a switch three months down the road”
    “You are more than a box – don’t put yourself in one”
    “Humans connect to humans… that’s where the real power lies”
    “The connection is YOU”

    Thanks for sharing with us in this episode John!
    I really like your approach ;)

    Simply Natural Ideas

    • John Kowalski December 2, 2011 at 12:11 pm #

      Thanks soooo much Rochelle!! You made my day!!!! So glad my message resinated with you. Let’s tear down those boxes!!! :)

    • Leslie Samuel December 3, 2011 at 7:16 pm #

      So glad you got so much value from the interview Rochelle. Yeah, John dropped some serious knowledge! I love doing what I do, and getting to connect with awesome people :)


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