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043 How to use Enchantment your Audience – Interview with Guy Kawasaki

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Guy Kawasaki
Website: www.guykawasaki.comGuyKawasaki
Book: Enchantment: The Art of Changing Hearts, Minds, and Actions

In fact, if you never encounter resistance, you need to re-evaluate what it is you’re doing.If you are trying to do something BIG, you WILL encounter resistance.

I’ve been encouraging you to do big things online.

Because of this, I thought it would be fitting to get Guy Kawasaki on the line to talk about how to use Enchantment to overcome resistance.

Who is Guy Kawasaki? He’s co-founder of, founding partner at Garage Technology Ventures, former “chief-evangelist” of Apple, and author of not 1, but 10 BOOKS.

He has accomplished a lot, both online and off.

In this interview, Guy talks about much more than enchantment. Here are some of the points we covered:

  • Specific things about his childhood that contributed to his success.
  • How he was enchanted by the Macintosh and how Apple uses enchantment
  • How he used enchantment to win over developers to the Macintosh way of doing things
  • Why we need to enchant people and how to do so
  • The difference between Push and Pull technology and why we need to use both
  • How to use Twitter effectively to market your business
  • How to use Facebook effectively to market your business

According to Guy, the key to enchantment is likeability, trustworthiness, and Quality. Applying those 3 elements to your online (or offline) business can transform your business in a dynamic way.

There was a lot covered in the 34 minutes of this interview, so listen in, and enjoy!

If you need to enchant people, you’re doing something meaningful. If you’re doing something meaningful, you need enchantment – Guy Kawasaki

Resources for this Interview

Most Influential Book

Starting with this interview, I’m asking all my guest for 1 book recommendation. When asked about the book that has been most instrumental in bringing him to where he is today, guy said “If You Want to Write: A Book about Art, Independence and Spirit” by Brenda Ueland.

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9 Responses to “043 How to use Enchantment your Audience – Interview with Guy Kawasaki”

  1. Andrea October 21, 2011 at 5:25 am #

    Leslie, it`s so amazing. You two speak also about ongoing learning. And yeah, that is so true! What Guy and you are telling us about – becoming an authority, using the internet as you two/ we do, being enchanting… – that is nothing one learns from school or college or else. We only can hope to get a solid foundation (as Guy did from his teacher) and use this to learn more and transform it into something that fulfills today`s needs. Guy is an expert in doing so! And learning is so much fun, too *lol*

    • Leslie Samuel October 21, 2011 at 7:31 am #

      You are so right Andrea – Ongoing learning is essential. In fact, if I couldn’t continue learning with Blogging, I would stop. That’s part of what keeps me so excited :D

  2. John October 25, 2011 at 7:32 am #

    Loved the tips on Guy’s approach to using Twitter and Facebook! I will certainly be giving that a try!

    • John October 25, 2011 at 7:36 am #

      Just checked out – great site! Really helpful for my niche!

    • Leslie Samuel October 25, 2011 at 7:39 am #

      I’ve been using it for the last few weeks and I love it. Saves me so much time and allows me to share valuable links on Twitter. I use it in combination with Buffer and that works very well. In fact, I’m off to set up my tweets for today right now using those two :)

  3. Rochelle October 27, 2011 at 7:09 pm #

    Wow. Value comes in three forms. Information. Analysis. and Assistance. I like that. A lot…

    • Leslie Samuel October 27, 2011 at 10:41 pm #

      Yep, it’s definitely good stuff. And you can combine them too :)

  4. Kesean Kenton May 13, 2012 at 2:40 am #

    Awesome interview with Kawasaki. Saw him on a little while ago. Haven’t read his book yet, but I do plan on getting it.

    • Leslie Samuel May 13, 2012 at 6:14 pm #

      Yep, he’s been all over the place. Definitely check out his book. Some good stuff in there!