Who: Guy Kawasaki
Book: Enchantment: The Art of Changing Hearts, Minds, and Actions
In fact, if you never encounter resistance, you need to re-evaluate what it is you're doing.If you are trying to do something BIG, you WILL encounter resistance.
I've been encouraging you to do big things online.
Because of this, I thought it would be fitting to get Guy Kawasaki on the line to talk about how to use Enchantment to overcome resistance.
He has accomplished a lot, both online and off.
In this interview, Guy talks about much more than enchantment. Here are some of the points we covered:
According to Guy, the key to enchantment is likeability, trustworthiness, and Quality. Applying those 3 elements to your online (or offline) business can transform your business in a dynamic way.
There was a lot covered in the 34 minutes of this interview, so listen in, and enjoy!
If you need to enchant people, you're doing something meaningful. If you're doing something meaningful, you need enchantment – Guy Kawasaki
Starting with this interview, I'm asking all my guest for 1 book recommendation. When asked about the book that has been most instrumental in bringing him to where he is today, guy said “If You Want to Write: A Book about Art, Independence and Spirit” by Brenda Ueland.