Podcast: Play in new window | Download (Duration: 51:56 — 47.8MB)
Who: Derek Halpern
Website: Social Triggers
This is THE interview. Seriously! Derek, from SocialTriggers.com, jumps right in an smacks us over the head with actionable content right from the beginning.
This is a guy who I never heard about before a few months ago, but as soon as I heard about him – he was EVERYWHERE.
He’s an expert marketer and serial web entrepreneur. He’s built several successful websites in a variety of niches. This guy even wrote Makeup reviews and made a ton of money doing it (and no, he didn’t wear the makeup).
Derek really started focusing on building his business blog (social triggers) in March/April of this year. In a few months, his traffic is the kind of traffic most bloggers dream about, even though he’s in one of the most competitive niches.
So, I really wanted to get him on an interview to ask him questions like:
- How did he grow his blog in such a competitive niche so quickly?
- Should you choose a niche that you are passionate about?
- How can the average person do the same?
- What did you learn from building all of these websites?
- A few other questions
In the interview, Derek gives 5 tips that we can all implement to increase our conversions, whether that means sales, opt ins, tweeting your stuff, or anything you are trying to get your audience to take action on.
Then, I let Derek go to my Biology Website and tear it apart. He shows me what’s working and then gives suggestions as to things I can make better – much like I do on my coaching calls.
In fact, I’ve made some of the changes and it has increased my conversions SIGNIFICANTLY. I’m talking about going from 20 or 30 signups daily to around 50. If that’s not results, I don’t know what is – and I haven’t made all the changes yet.
My advice is this – have something to take notes, sit down in a quiet place and listen to this interview undistracted.
Resources
- Social Triggers (Derek’s blog)
- Follow Derek on Twitter
- Check him out on Facebook.
- Scientific Advertising – Book that says that Psychology is the key to selling.
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LOL @ “Episerd” lol you Rock, Leslie
listening to the “episerd” right now lol
Rochelle
Simply Natural Ideas
Even though he’s into hard selling, which is diametrically opposed to what you teach on this blog, He made some very good points.
- If you want traffic, make sure you write content that’s worth reading.
- Write something that you would like to read
- Write for your audience, not your industry!
- People don’t care about you lol they care about what you can do for them.
Excellent reminders and valuable points.
How did it feel to have the tables turned? The guy grilled you on your site man! I’m scared cause my grilling day is soon to come….
Mercy. I need to finish that ebook.
Rochelle
Simply Natural Ideas
Hahaaa, it felt great. We all need some grilling sometimes. That’s the only way to grow. If everyone agrees with everything you are doing, then you need to find new friends, lol.
Yep, he knows what he’s talking about. When you read his blog, you don’t get the “hard-sell” feeling, which is good.
Glad you enjoyed. And yes, get on that eBook
Leslie, Derek made some fantastic points for us all especially when he was going though your site, the guy has a lot of passion for what he does, thanks for the interview.
He sure is passionate about what he does. Those are the best kinds of people to have on these interviews. It gets me excited
Glad you enjoyed!
Hi Leslie, I am really impressed by Derek. At some points it is a bit too much/ a bit too pushy for me. But that`s just what I think. Derek definitely knows his business. The interview is a good source of help. And, yes, he grilled you. But man, what is better than to get grilled by such a brilliant marketer. Now you know what to do next
Yep, he does know his stuff. The great thing about this Internet Marketing stuff is that we can get different perspectives from different people and pick and choose what works best for us. It’s cool to see that so many people can do things so many different ways and still do well.
And yes, he did grill me indeed, but I LOVE being grilled. That’s how I learn