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016 Email Marketing, My Dreamline Issues and Dealing with Fears

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In this episode, I cover the following . . . 

Learning_With_Leslie_Podcast_Cover_original

First, I thank all of you have left comments about the situation with my dad, and provide an update about his status.

It looks like I might be heading to Columbia in a few days. If everything works out, I’ll be spending about 2 weeks there.

Then, I talk about the purpose of the hotline I set up (888-835-2414). When you call and leave a question, I answer it on the podcast, not via a personal call.

It’s the best way I know to contribute value to the most amount of people as possible.

Tai called in a question about how to develop an effective email marketing campaign. Here are the tips I gave:

  • Focus on providing value
  • Focus on building a relationship with your subscribers
  • Ask yourself what your audience wants to know, and share that info with them
  • In terms of how often to email your subscribers, try something and test the response. See what works for you and then go with that.

Then I talk about the struggles I’m having constructing my dreamline as a part of the Mastermind Group.

Lastly I answer the questions at the end of Chapter 2 of the 4 Hour Workweek. Here are the questions and my answers:

What’s the worse that can happen if I were to follow my dream (in my case, building a massive online business)?

  • My online business can fail
  • I can loose my job and not have any money
  • My wife and I can have a child and not have enough money to support that child
  • Not have enough money to pay the bills

What steps could you take to repair the damage or get things back on the upswing, even if temporarily?

  • Find a new job as a teacher.
  • Go back to school and get a degree
  • Find odd jobs
  • Do some consulting work

What are the more positive possibilities that can happen?

  • My business explodes
  • Making much more Passive income
  • Freedom to travel and see the world
  • Have enough money to help people
  • Change the world

If I was fired today, what would I do to get things under financial control?

  • Not as much of a problem for me today
  • I could probably make more money if I weren’t working
  • Live off my online income
  • However, I love teaching, and I believe that God has me where I am for a specific purpose.
  • Would have to cut back on expenses like wireless internet, iPhone with maximum plan, consolidate my websites, get on shared hosting
  • Stop traveling as much, until things picked up.

What am I putting off out of fear?

  • Nothing really. I’m no longer afraid because I see the possibilities that are out there and I’m gaining the knowledge to do something about it.
  • My goal is not to quit my job right now. I don’t have a problem with jobs. I have a problem with depending solely on that.

What is it costing me to postpone action?

  • I’m no longer postponing, just trying to prioritize

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2 Responses to “016 Email Marketing, My Dreamline Issues and Dealing with Fears”

  1. Alexandra April 16, 2011 at 12:29 am #

    Leslie,

    Great show as usual! I don’t own an online business, not yet anyway. I’m trying to put together an eBook and start my own online business. I don’t think I can live off my online income (if any) though. If I were fired from my job today, I would do some travelling and spend more time doing volunteer work… it may not be a bad thing. Anyway, love your show. Keep up the good work!

    • Leslie Samuel April 17, 2011 at 12:54 am #

      Thanks for your feedback Alexandra. Starting an online business is a great idea. I’m loving it. Yes, it takes work to build it, but that’s just like with everything else that’s worth doing. Glad to know you are enjoying the show. Comment often :)